Manager - Digital Marketing

Position : Senior Performance Marketing Manager.

Experience : 8-12 Years.

Key Responsibilities.

- Develop, implement, and optimize paid search (SEM) and paid social (Meta/Facebook Ads) strategies for eCommerce clients.

- Manage and oversee large-scale ad campaigns, ensuring measurable ROI and performance growth.

- Collaborate with account managers, creative teams, and analytics teams to deliver end-to-end campaign execution.

- Analyze campaign performance and prepare weekly/monthly reports with actionable insights.

- Identify cross-sell and up-sell opportunities for clients and contribute to overall account growth.

- Train, mentor, and manage a digital marketing team; provide guidance on best practices and performance improvement.

- Stay updated with industry trends, platform updates, and competitive strategies.

- Work closely with clients (primarily USA-based) to understand their goals, propose strategies, and drive results.

-Requirements.

- 5+ years of hands-on experience in Digital Marketing with a strong focus on SEM (Google Ads, Bing Ads) and Meta (Facebook/Instagram Ads).

- Proven experience managing eCommerce projects (mandatory).

- Strong track record of working with USA clients.

- Ability to manage and optimize campaigns with significant monthly spends ($50K+ preferred).

- Demonstrated success in achieving measurable ROI from paid campaigns.

- Experience in SEO is a plus (not mandatory).

- Excellent analytical, communication, and leadership skills.

- Prior experience in managing a team of digital marketing specialists.