Manager - Customer Marketing - FMCG - IIM/ISB/XLRI/FMS/MDI

Our Client is a Global MNC Company in FMCG Industry. And Client is a Global Leader in Product & category they operate.

We are looking for following.

Position Name - Manager Customer Marketing

Base Location - Bhopal / Indore

Geography - H/She will look after Central India, MPCG and Eastern Part of UP

Education - MBA from Top B Institute

Batch - 2012, 2013, 2014, 2015 (Regular)

CTC- Best in the Industry

Candidates Only from FMCG companies need to apply. We are not shortlisting candidates from Consumer, Pharma and Telecom Industry background.

Hiring Criteria

Candidates who are in GT / General Trade, handling Distribution Network / Channel can apply.

This is a next level job / role change for ASM who is in GT role from last 2-3Yrs

Position Reporting - Regional Sales Manager.

Overall Obligation:

The Customer Marketing Manager is responsible for customer activations, driving distribution & channel efficiencies, allocated budget management and evaluating & implementing strategies for business growth. He/she would be the key person involved with all launch planning along with HO team, driving channel efficiencies & channel programs. Create Retail Excellence at point of sale and develop stronger customer partnerships by building customer blueprints & driving excellence in execution. Developing & implementing Route To Market (RTM) strategies & initiatives to improve efficiency & effectiveness of trade coverage.

Successful performance requires

- Planning & analytical skills to handle complex situations

- Innovative and out of box thinking

- Strong communication and negotiation skills

- A high degree of people management & influencing skills

Field Force Management

- Keep a track of set KPIs and drive improvement areas to regional sales teams.

- Track monthly achievements of DSR/PSR vs targets and finalize incentives for them.

- Plan & Track subsidy budget utilization in region to drive maximum efficiency in the same.

- Benchmark & plan optimum manpower numbers for the region & drive outlet coverage efficiencies from it.

Launch Planning.

- Plan distribution, sell ins and finalize launch plans for all the new launches in consultation with HO team.

- Track the launch plan vs actual achievements and do offtake tracking for all the new launches.

- Develop visibility strategy for the respective channel and oversee execution through state customer marketing manager

- Build necessary plans to consistently grow market share in each category.

- Driving team to ensure market execution to increase market share consistently.

- Liaise with other departments to ensure the Market Development Organization is receiving the needed support, while fulfilling its role towards other parts of the organization.

- Delivers Brand/Package presence guidelines / standards to market and ensure innovation distribution and revenue for foods per target

- Lead the team in the execution of AOP programs, including the preparation & implementation of marketing initiatives & service

- Work with teams to develop account specific strategies, standards for merchandising, range, promotions, pricing, equipment and communicates the same to the field

- Take proactive initiatives o ensure achievement of focus pack penetration.

- Drive channel program as per schedule to support Sales.

- Planning & execution of all Merchandising & Visibility elements in GT customers & visibility budget management.

- Driving efficiency in visibility spend my monitoring & driving

- Planning & execution of shopper engagement activation & local shopping occasions/festivals at POS along with HO team.