Role Overview:

We are looking for a sophisticated Brand Marketing Manager to lead the narrative for our premium dating platform in Mumbai. In this role, you will be the custodian of our brand identity, crafting high-end experiences that resonate with an elite, discerning audience. You will work closely with cross-functional teams including product, design, and growth to ensure our brand positioning is consistent across all touchpoints.

Your day-to-day will involve translating consumer insights into compelling campaigns, managing high-profile PR initiatives, and driving brand equity in a competitive luxury market. By bridging the gap between data-driven growth and aspirational storytelling, you will directly influence user acquisition, retention, and the overall prestige of our brand in the digital dating landscape.

Key Responsibilities:

- Develop and execute comprehensive brand strategies that elevate our market presence and align with the expectations of a luxury-seeking demographic.

- Lead end-to-end marketing communications, ensuring every campaign reflects the premium quality and exclusivity of our service.

- Analyze consumer insights and behavioral data to refine our value proposition and improve the overall customer experience for our high-value user base.

- Collaborate with PR agencies and media partners to secure strategic placements that enhance brand visibility and thought leadership.

- Integrate digital marketing and growth tactics to ensure brand-led initiatives translate into measurable user engagement and long-term loyalty.

- Oversee the creative development process, ensuring all visual and written content maintains a high standard of aesthetic and brand integrity.

Required Skillset:

- Demonstrated expertise in building and scaling luxury brands, with a deep understanding of the nuances required to market to premium consumer segments.

- Proven ability to synthesize complex consumer data into actionable marketing strategies that drive both brand awareness and business growth.

- Exceptional communication skills, with the ability to articulate brand vision to internal stakeholders and external partners alike.

- Strong proficiency in managing multi-channel marketing campaigns, including digital, social, and PR, with a focus on high-impact results.

- Ability to thrive in a fast-paced, on-site environment in Mumbai, maintaining high levels of adaptability and creative problem-solving.

- A background in consumer marketing or brand management, ideally supported by an MBA or equivalent degree from a premier institute.

- A keen eye for detail and a passion for staying ahead of global trends in the luxury and dating technology sectors.