Brand Marketing Manager (Consumer Tech & Internet)

Location: Mumbai - Work from office only

Employment Type: Full-Time

Experience Required: 4 - 7 Years

Industry-Standard Salary Range: 24 LPA - 45 LPA

About Us & Our Mission:

At our core, we are a high-growth, consumer internet and technology product company scaling category-defining digital platforms that touch millions of lives daily. We believe that building enduring digital brands requires a powerful combination of deep emotional resonance, cultural relevance, and aggressive data-driven growth. Our product ecosystem thrives at the intersection of consumer psychology, cutting-edge technology, and premium lifestyle experiences. We operate in a fast-paced environment where creative intuition meets analytical rigor, and where bold storytelling drives tangible business acquisition. If you are passionate about crafting culture-worthy campaigns that make consumers fall in love with digital products all over again, you will find your ultimate professional home with us.

The Role & Impact:

We are seeking an ambitious, visionary, and results-driven Brand Marketing Manager with 5 to 7 years of experience to take complete ownership of our brand identity, positioning, and 360-degree marketing campaigns. In this role, you will shape how millions of consumers perceive, interact with, and trust our platform. You won't just manage advertising budgets; you will architect comprehensive marketing narratives that bridge mass market scale with premium brand aspiration. Working at the cross-section of creative expression and data analytics, you will partner directly with product, growth, sales, and data science teams to turn consumer insights into high-impact business growth.

Key Responsibilities & Daily Expectations:

- 360 Degree Campaign Architecture: Lead the end-to-end conceptualization and execution of breakthrough, multi-channel marketing campaigns across Television, Digital, Out-of-Home (OOH), Influencer networks, and emerging media.

- Brand Storytelling & Positioning: Shape the core brand narrative and visual identity, taking our premium positioning to unprecedented levels of market distinction.

- Growth & Metric Accountability: Drive core brand health metrics including brand awareness, consideration, Share of Voice (SOV), Share of Emotion (SOE), consumer engagement, and net-new customer acquisition.

- Agency & Partner Leadership: Manage and mentor creative, media, public relations, and digital marketing agencies to extract top-tier creative output and operational efficiency.

- Cross-Functional Collaboration: Partner closely with Creative, Media, Product, Digital, Sales, and Growth squads to align marketing pushes with core product milestones.

- Data-Driven Optimization: Conduct deep-dive analyses into segment-level campaign performance, attribution models, and consumer insights.

- Agile Experimentation: Pitch big, unconventional ideas, run rapid pilot tests, measure performance, and iterate faster than the market.

What We Are Looking For (Requirements):

- Experience: 4 to 7 years of progressive brand marketing experience gained within high-growth Consumer Tech, Internet, D2C, or Premium Consumer Goods environments.

- Campaign Ownership: Proven track record of owning, launching, and scaling 360 degree integrated marketing campaigns from scratch with measurable business outcomes.

- Agency Management: Strong, demonstrated experience managing tier-1 creative and media agencies to deliver exceptional ROI.

- Analytical Mindset: A sharp combination of creative flair and data-driven thinking, capable of translating complex segment-level data into actionable marketing strategies.

- Storytelling Prowess: Exceptional communication and storytelling skills that turn consumer insights into culturally resonant narratives.

- Strategic Dual-Thinking: Ability to think about mass-market consumer scale and premium niche brand positioning simultaneously.