Manager - Brand Management - Automotive Manufacturer

About the Company:

The company is a leading global automotive manufacturer with a strong presence across international markets. With a focus on innovation, digital transformation, and customer engagement, the organization continues to strengthen its global brand presence through advanced digital marketing strategies and technology-driven customer experiences.

Job Responsibilities:

Brand Management:

- Understand the brand, brand positioning & attributes.

- Plan & Execute the Marketing Plan.

- Plan & Execute Marketing Activation ATL/BTL.

- Own corporate marketing activities Website, PR etc.

- Digital marketing.

- Provide insightful market intelligence to partners - Communication agencies, BTL agencies, Media agencies & PR agencies.

- Plan, develop & rollout BTL activation in requirement with defined sales objective.

Brand Strategy:

- Participate in Business Plan development.

- Envision & Create brand strategy document.

- Create annual action plans using the full marketing mix to implement brand strategy.

Product & Brand Analysis:

- Develop & Evolve product insights for lead / lag markets.

- Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.

- Creates regular marketing reports.

Media Planning and Execution:

- Plan innovative BTL campaigns & champion deployment across country to solve business problems.

- Coordinate with the media agency for the execution of the media plans.

Key Deliverables:

- Market Share & volume growth.

- Brand Launch.

- Brand Campaigns.

- Drive traffic & conversion via digital media.

- BTL and Activations.

Technical/Functional:

- Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns.

- Understanding of how digital marketing works.

- Trade Marketing.

- High Analytical Skills.

- Sales Process Understanding.

Behavioral:

- Align and motivate team for high performance.

- Collaborate across all interfaces.

- Uphold values; inculcate a culture of excellence.

- Generate ideas; solve problems creatively.

- Champion improvements and positive change.

- Develop and engage people.

- Liasoning with all stake-holders specially sales team.