Responsibilities: - In-house Business Strategist - responsible for generating data insights used for powering the overall CRM strategy - The role is uniquely placed - offers the opportunity to uncover data trends to identify improvement areas and execute marketing plans to fulfil business objectives - Responsible for collating customer level data and producing relevant insights which can be translated to actionable marketing plans/activities - Incumbent would be responsible for maintaining and publishing the P&amp;L of the flagship loyalty programs - MMTBLACK &amp; MMTDOUBLEBLACK - Exhaustive analysis of the entire base of MMTBLACK &amp; MMTDOUBLEBLACK to identify opportunity areas - Power new customer segmentation strategy and relevant marketing touch points - Involved in formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-sell by working closely with the Revenue, Product, Tech and UX teams. - Suggesting program tweaks (backed by data insights) in the loyalty program to manage the twin priorities of - customer delight &amp; positive unit economics - Conceptualize CRM marketing campaigns, craft messaging &amp; build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user's lifecycle. - Effectively utilize push notifications, SMS &amp; email campaigns to target users with relevant and personalized communication. - Drive and monitor A/B tests and data driven experiments. Desired Profile: - MBA from a reputed Tier 1/Tier 2 B-School, consistent performance across academic and professional career - Must have a grasp for numbers and willing to handle large volumes of data and analysis - Must have hands-on experience of SQL and should be comfortable in handling large volumes of data - Quick learner and highly action oriented with the ability to work in a fast paced and dynamic environment - Excellent team player with good written and verbal communication skills. - Ability to manage/influence multiple stakeholders, good cross functional skills. - Ability to communicate data insights to senior management in a non-technical way

Delhi

MakeMyTrip - Manager - Marketing Analytics 

Job Description for MakeMyTrip - Manager - Marketing Analytics  in MakeMyTrip in  Delhi for (4-6) years of experience. Apply Now!