Lead Product Marketing.

CorpCash India - B2B - Product Marketing - Positioning - Launches - Sales Enablement.

A founding-team role owning how CorpCash gets positioned, packaged, and pitched.

The Opportunity.

CorpCash is building India's AI-native B2B Finance Operating System a unified platform for expense management, corporate spend, treasury, financial automation, and employee benefits.

Wedges: expense cards, cash flow controls, finance dashboard, employee super-app.

Long-term ambition: regulated NBFC and public listing.

The first dedicated product marketer joins the founding team to define positioning, drive launches, and build the messaging engine that turns product velocity into market traction.

The Role.

We are looking for a Product Marketing professional to own how CorpCash shows up in the market messaging, launches, sales enablement, product positioning.

You own the strategy, brief, and results.

To support, content and performance marketing run through agencies and inhouse teams.

Path to growth through demonstrated business outcomes and ownership.

Key Responsibilities.

1. Positioning and Messaging:

- Define positioning for every CorpCash product meal cards, fleet, expense controls, employee super-app.

- Build messaging frameworks per buyer segment (SMB, mid-market, HR, Finance).

- Own the CorpCash narrative across all buyer touchpoints.

2. Product Launches:

- Own end-to-end GTM for every new product or feature launch campaign, landing page, sales collateral, launch webinar, internal enablement.

- Ship launches that move the funnel, not just announcements.

3. Sales Enablement:

- Build sales decks, one-pagers, battle cards, demo scripts, ROI calculators, objection handlers.

- Equip sales to close; refresh continuously based on deal feedback.

4. Content and Performance Marketing (Agency-Led):

- Own the strategy and brief; manage agencies for execution across blogs, whitepapers, LinkedIn, SEO, paid campaigns.

- Content ladders into positioning; performance ladders into pipeline.

- Measure outcomes, not activity.

5. Market Intelligence and Competitive Positioning:

- Track incumbents (Sodexo, Pluxee, Zaggle, Happay, Fyle, Xoxoday), pricing, feature velocity, wins/losses.

- Feed insight into product roadmap and sales.

Candidate Profile.

1. Background:

- B2B SaaS/ Fintech Product Marketing (RazorpayX, Cashfree, ClearTax, Refrens, Chargebee, Zoho, Postman).

- HRTech, payroll, or benefits Product Marketing (Zaggle, Keka, greytHR, Xoxoday, AdvantageClub).

- Expense management or corporate spend Product Marketing (Happay, Fyle, EnKash, Kodo).

2. Strong Fit Indicators:

- Track record of owning end-to-end product launches messaging, campaigns, sales collateral, launch execution.

- Comfort translating technical products into clear, buyer-facing narratives.

- Experience managing content and performance marketing agencies to outcome, not activity.

3. Domain Knowledge:

- B2B buyer journeys HR, Finance, and Founder buyer personas.

- SEO, performance marketing fundamentals, and marketing analytics.

- Product marketing frameworks JTBD, positioning canvas, messaging hierarchies (preferred).

Critical Success Factors (12 Months).

- CorpCash positioning and messaging framework live and adopted across Product, Sales, and Marketing.

- Three or more major product launches shipped with measurable pipeline impact.

- Sales enablement collateral complete and used in every deal.

- Content and performance marketing pipeline generating qualified leads at defined CAC.

Reporting and Logistics:

- Location: Noida (Open to other cities/ Hybrid)