Location: Noida (WFO) / 5 days.
- We're seeking a performance-driven Digital Ads Specialist with 5+ years of experience in managing campaigns across Meta, Google, and YouTube.
- The role involves designing and optimizing high-impact ad campaigns, managing budgets with a focus on ROI, and collaborating with creative teams to build engaging, Web3-aligned assets.
- The ideal candidate has a strong grasp of targeting strategies, conversion tracking tools, and A/B testing, with a proven record of scaling campaigns and achieving ROAS goals.
What will you get to do?
- Design and execute high-performance ad campaigns across Meta (Facebook, Instagram), Google, and YouTube ecosystems to drive awareness, engagement, and conversions.
- Optimize ad creatives, copy, and placement strategy using real-time performance data and A/B testing techniques.
- Manage budgets and bidding strategies with an eye on ROI and cost-efficiency across multiple geographies.
- Collaborate with content creators and design teams to develop engaging ad assets and storytelling formats aligned with Web3 brand narratives.
- Track and report key ad metrics, drawing insights to iterate and improve campaign impact.
-Stay ahead of platform updates, audience behavior shifts, and Web3 community engagement patterns to inform campaign design.
Skills & Qualifications:
- 5+ years of hands-on experience managing paid ad campaigns across Meta, Google Ads, and YouTube.
- Strong command of ad platforms, targeting strategies, and conversion tracking tools ( GA4 Meta Ads Manager, Google Tag Manager).
- Demonstrated ability to create performance-oriented creatives in collaboration with content/design teams.
- Web3, blockchain, or crypto marketing experience is a strong plus.
- Analytical mindset with the ability to turn metrics into actionable marketing decisions.
- Hiring Process: 3-4 rounds of interviews with Function, HR & Senior leaders.
Didn’t find the job appropriate? Report this Job
