Maharishi Ayurveda - YouTube Specialist

YouTube Growth & Performance Strategy

- Own YouTube channel growth with clear KPIs: views, watch time, CTR, retention, subscribers, and conversions

- Design content strategies aligned with marketing objectives, brand positioning, and business goals

- Conduct A/B testing for thumbnails, titles, descriptions, hooks, and formats

Data, Analytics & Optimization

- Track, analyze, and report on YouTube Analytics, Google Analytics, and performance dashboards

- Translate data insights into actionable content improvements

- Monitor funnel metricsfrom impression to click to watch to conversion

Content & Marketing Alignment

- Collaborate with marketing teams to align content with campaigns, launches, and performance marketing goals

- Ensure videos are optimized for SEO, discoverability, and audience intent

- Build content calendars driven by keyword research and audience demand

Production with Performance Focus

- Guide creative teams on what works vs. what doesn't based on data

- Ensure strong first 10-30 seconds hooks to maximize retention

- Optimize video length, pacing, and structure for performance

Revenue & Monetization Support

- Support monetization strategies such as brand integrations, lead generation, CTAs, and conversions

- Measure ROI and contribution of YouTube content to business growth

What We're Looking For

- 5-8 years of experience in YouTube growth, digital marketing, or performance content roles

- Strong command over YouTube Analytics, audience retention reports, CTR analysis, and SEO

- Proven experience scaling channels through data-led decisions

- Solid understanding of marketing funnels, content marketing, and performance

KPIs

- Ability to connect creative execution with measurable outcomes

- Strong stakeholder management and cross-team collaboration skills

- Comfortable working in fast-paced, target-driven environments