Maharishi Ayurveda - Manager/Senior Manager - Brand Growth

We Are Hiring - Manager / Sr. Manager - Brand

Location: Noida

Industry: Health & Wellness

We are looking for a highly driven and strategic brand professional who has extensively worked on building and scaling a digital-first health & wellness product/brand. The ideal candidate should have strong experience in creating premium consumer brands through D2C platforms, marketplaces, performance-driven campaigns, and content-led consumer engagement.

Role Overview:

This role will lead the brand strategy, positioning, and growth of our premium clinically tested products across digital ecosystems. The candidate should bring deep understanding of consumer behavior, digital commerce, premium branding, and healthcare/wellness storytelling.

Key Responsibilities:

Brand Strategy & Digital-First Growth

- Drive end-to-end brand strategy and positioning for a premium health & wellness portfolio

- Build a strong digital-first consumer brand across website, marketplaces, and social platforms

- Develop differentiated communication focused on trust, efficacy, and premium experience

D2C & Marketplace Brand Management

- Lead brand visibility and growth across D2C website and online marketplaces

- Work closely with performance marketing teams to improve acquisition, retention, and customer engagement

- Optimize product storytelling, digital campaigns, and consumer journeys

Product Marketing & Innovation

- Collaborate with R&D and regulatory teams to understand product science, claims, and differentiation

- Lead product launches, rebranding initiatives, and lifecycle management

- Ensure premium packaging, communication, and digital assets align with brand standards

Consumer & Market Insights

- Understand consumer behavior, trends, and category opportunities in wellness and preventive healthcare

- Conduct competitor benchmarking across premium wellness, nutraceutical, skincare, and healthcare brands

- Translate insights into actionable brand and growth strategies

Content & Consumer Engagement

Coordinate with content, creative, and digital teams for:

- Website content

- Marketplace listings

- Blogs & emailers

- Influencer collaborations

- Product videos & campaigns

Desired Candidate Profile:

- MBA/PGDM in Marketing

- 8+ years of experience in brand management

- Must have hands-on experience managing a digital-first health & wellness / nutraceutical / skincare / healthcare consumer brand

Strong exposure to:

- D2C business

- Online marketplaces

- Consumer retention

- Brand storytelling

- Performance-led brand growth

- Prior experience in premium consumer brands will be preferred