Maharishi Ayurveda - Head - Social Media

- We are looking for a seasoned Social Media Lead to drive our global wellness and Ayurveda brand to the next level. The role requires a strategic thinker with deep expertise in content and social media, capable of building global visibility, engaging communities, and converting engagement into loyal customers.

- You will be responsible for designing and executing impactful content strategies, social campaigns, and performance-driven initiatives that enhance brand reputation, increase user acquisition, and foster customer retention worldwide.

Key Responsibilities:

Strategy & Leadership:

- Develop and lead a global social media and content strategy aligned with the brand's vision.

- Position the brand as a global thought leader in Wellness, Ayurveda, and Holistic Health.

-Drive consistency of brand voice across all platforms and campaigns.

Content & Storytelling :

- Lead end-to-end content creation (blogs, videos, reels, podcasts, emailers, campaigns, etc.).

- Build storytelling frameworks to highlight Ayurveda's modern relevance in global wellness.

- Collaborate with experts, doctors, influencers, and wellness communities for authentic content.

Social Media Excellence:

- Manage presence across key platforms (Instagram, YouTube, LinkedIn, Facebook, Pinterest, and other emerging platforms). Major focus on YourTube. High level understanding of Youtube.

- Develop viral content strategies to scale reach and engagement.

- Design campaigns that build user communities and increase customer acquisition.

-Track performance using analytics tools and provide actionable insights.

Growth & Performance:

- Own and deliver on social media KPIs - reach, engagement, leads, conversion, and brand sentiment.

- Optimize campaigns using data insights to increase followers, engagement, and customer base.

- Run paid and organic strategies for global audience growth.

Collaboration & Innovation:

- Partner with design, PR, e-commerce, and product teams for integrated campaigns.

- Identify collaborations with influencers, wellness experts, and media globally.

- Stay ahead of trends in digital marketing, AI tools, and content tech.

Key Requirements :

- 12+ years of experience in Content Marketing, Digital & Social Media Strategy (preferably with global brands in wellness, lifestyle, healthcare, or consumer sectors).

- Passion for wellness, Ayurveda, holistic living, and consumer engagement people manager. Good experience managing creative team.

- Available to join on immediate basis.

Success Metrics:

- Growth in global social media followers & engagement rate.

- Increase in website traffic & lead conversions from content.

- Customer acquisition through social campaigns.

- Strengthened global brand reputation and community presence.

- ROI on paid & organic social initiatives.