Maharishi Ayurveda - Brand Manager

About the job

Company Description

Maharishi Ayurveda is dedicated to presenting the ancient system of Ayurveda through a modern lens to achieve a more effective system of health that is free from harmful side effects and preventive-oriented. The company emphasizes the balance of the three Doshas as key to health and integrates modern science and technology to advance its holistic healthcare philosophy.

Our state-of-the-art factory ensures the highest standards of quality production, supported by an in-house research and development center recognized by the Council of Scientific and Industrial Research, Ministry of Sciences and Technology, Government of India. We collaborate with eminent medical institutions in India and abroad to further our innovative practices.

Job description

We are seeking a dynamic and strategic Brand Manager to lead the development, positioning, and growth of our premium, clinically tested product brand. The role requires a blend of scientific understanding, marketing expertise, and consumer insight to build trust and preference in both professional and retail channels.

Brand Strategy & Positioning

- Define and drive the brand vision, strategy, and positioning in line with company goals.

- Build the premium image of the brand while highlighting brand credibility.

- Develop communication guidelines ensuring consistency across all touchpoints.

Product Marketing & Rebranding

- Partner with R&D and regulatory teams to understand clinical data, product claims, and differentiation.

- Plan and execute new product launches and lifecycle management.

- Ensure packaging, labeling, and communication align with premium standards and compliance.

Customer & Market Insights

- Conduct consumer and healthcare professional (HCP) research to understand perceptions, needs, and adoption drivers.

- Benchmark against competitors in both pharma and premium wellness/cosmetic segments.

- Monitor market trends to identify growth opportunities.

- Content Support - Coordinating with Content & other stakeholders for products-Blogs, videos, emailers; listing and website content.

Qualifications & Experience

- MBA/PGDM in Marketing (preferably with background in Pharma, Healthcare, FMCG, or Premium Consumer Brands).

- 4-8 years of brand management experience with at least 2-3 years handling premium products.