Maharishi Ayurveda - Brand Manager

We are seeking a dynamic and strategic Brand Manager to lead the development, positioning, and growth of our premium, clinically tested product brand. The role requires a blend of scientific understanding, marketing expertise, and consumer insight to build trust and preference in both professional and retail channels.

Brand Strategy & Positioning

- Define and drive the brand vision, strategy, and positioning in line with company goals.

- Build the premium image of the brand while highlighting brand credibility.

- Develop communication guidelines ensuring consistency across all touchpoints.

Product Marketing & Rebranding

- Partner with R&D and regulatory teams to understand clinical data, product claims, and differentiation.

- Plan and execute new product launches and lifecycle management.

- Ensure packaging, labeling, and communication align with premium standards and compliance.

Customer & Market Insights

- Conduct consumer and healthcare professional (HCP) research to understand perceptions, needs, and adoption drivers.

- Benchmark against competitors in both pharma and premium wellness/cosmetic segments.

- Monitor market trends to identify growth opportunities.

Content Support:

- Coordinating with Content & other stakeholders for products-Blogs, videos, emailers; listing and website content.