
Job Title: Performance Marketer Meta Ads
Location: India (Remote)
About Us:
- Develop, implement, and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.
- Lead the end-to-end campaign execution: creation, audience targeting, ad copywriting, and budget management.
- Conduct in-depth audience research and leverage Metas targeting tools to ensure campaigns reach the right people.
Performance Analysis & Optimization:
- Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.
- Continuously refine targeting, bidding strategies, and creative assets.
- Conduct A/B testing on ad creatives, formats, and audiences to improve performance.
Budget Management:
- Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
- Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.
Creative Strategy & Optimization:
- Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.)
- Optimize creative assets for engagement, conversions, and campaign performance.
Reporting & Communication:
- Generate and present campaign reports with actionable insights.
- Align with clients/internal stakeholders on objectives, updates, and strategies.
Meta Ads Best Practices & Compliance:
- Ensure all campaigns adhere to Metas advertising policies.
- Stay updated with Meta Ads innovations and features for improved performance.
Cross-Functional Collaboration:
- Work with design, content, and analytics teams for aligned execution.
- Ensure proper tracking, pixel setup, and accurate data flow.
Continuous Learning & Improvement:
- Stay ahead of social media advertising trends and Meta platform updates.
- Experiment with new formats and features to maximize opportunities.
Qualifications:
Must Have:
- Proven experience running Meta Ads campaigns with measurable results.
- Strong understanding of CPA, ROAS, CTR, and conversion tracking.
- Proficiency in Meta Ads Manager and related tools.
- Excellent communication and reporting skills.
Preferred Skills:
- Experience with advanced ad formats like Dynamic Ads & Instagram Stories Ads.
- Familiarity with Google Analytics or third-party analytics platforms.
What You Bring:
- Proven Track Record: Delivered 3X+ ROAS and scaled campaigns contributing to $100M+ revenue growth.
- Leadership Excellence: Ability to mentor, guide, and manage marketing teams.
- Technical Mastery: Expertise in Meta Ads and digital marketing tools.
- Aggressive & Goal-Oriented: Relentless focus on achieving measurable business growth.
- Analytical Prowess: Skilled in turning complex data into impactful strategies.
- Exceptional Communication: Confident in influencing and inspiring clients & teams.
What We Offer:
- Remote Flexibility: Work from anywhere in India on US shift timings.
- High-Impact Role: Your strategies will directly influence company growth.
- Growth-Focused Environment: Thrive in a culture that celebrates innovation and big wins.
- Legacy Opportunity: Play a key role in Simplia Inc.s journey to unicorn status.
Commitment:
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