Description:

Key Responsibilities:

- Core Sales & Business Development

Drive sales of AIDC printers, including:

- Thermal receipt printers

- Barcode/label printers

- Industrial label printers

- ID card printers

- Consumables (labels, ribbons, etc.)

- Meet 5-8 dealers daily for product promotion, relationship building, and lead generation (field sales only).

Channel Management & Expansion:

- Identify and onboard new dealers, distributors, and AIDC partners to strengthen the channel ecosystem.

- Expand the dealer network within the region and maintain strong relationships with existing partners.

- Ensure channel partners are well-informed about product offerings, pricing, and updates.

- Secondary Product Sales

Promote secondary product range including:

- Self-service kiosks

- Digital signages

- POS terminals

- Line matrix printers

- High-speed DMP

- Passbook printers

- Scanners

- Engage with corporate clients, end customers, and system integrators for solution-oriented selling.

Market Research & Territory Management:

- Understand local market dynamics, competitor offerings, and pricing strategies.

- Manage and grow business within the assigned region/territory.

- Identify potential verticals such as Retail, QSR, Manufacturing, Logistics, Warehousing, and job-worker segments.

Sales Execution & Achievement:

- Achieve monthly and quarterly sales targets.

- Prepare sales reports, visit reports, pipelines, and daily activity logs.

- Participate in sales reviews and business planning sessions.

Customer Relationship Management:

- Develop strong relationships with dealers, distributors, and key decision-makers.

- Ensure high customer satisfaction through timely support, product education, and service coordination.

Required Skills & Experience:

Mandatory Requirements:

- 3-10 years of experience in AIDC printer sales / IT hardware sales / IT automation (Thermal, Barcode, Label Printers, Industrial Printers, Scanners, POS, Kiosks).

- Strong understanding of the dealer and distributor ecosystem in the region.

- Proven hands-on experience in channel sales, field sales, and new business development.

- Familiarity with the regional market, customers, and IT hardware dealers.

- Ability to sell push-based products in a competitive market environment.

Key Skills:

- Strong communication and negotiation skills.

- Ability to generate leads, close deals, and meet aggressive targets.

- Customer-oriented mindset with strong networking capabilities.

- Self-driven, motivated, and disciplined in daily field activities.

Preferred Qualifications:

- Experience in selling Industrial/Label/AIDC Printers is highly preferred.

- Prior experience in IT Peripherals, Automation Products, POS, Digital Signage, or Kiosk solutions.

- Bachelors degree in any discipline (Engineering / Business preferred)