LINC - Brand Manager

Description: This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Key Responsibilities:

- The Brand Manager is a key role, where you will help to develop & implement effective brand-building strategies with a focus on developing promotional strategies for brand awareness and profitability. You will have access to confidential information, requiring absolute discretion at all times. You will also be responsible for driving team performance and getting the most out of individual contributors. You will need to be able to plan, organize and anticipate requirements well in advance.

- Responsible for execute plans and report on campaign results.

- Developing and implementing strategies to increase sales

- Assists in developing brand strategy, Product Launching, Promotional Activities, ATL BTL activation

- Ensure proper practices and procedures are being followed, and make recommendations for improvements

- Following market trends and presenting creative ideas

- Prepare, evaluate and analyze data to report on brand growth

- Product Knowledge including pricing, Packaging and Positioning

Skills:

- Creative with excellent written & oral communication skills

- Numerical skills and tech savvy

- Knowledge of branding, and brand communications

- Ability to work with diverse teams

- Good presentation skills and PR skills

- Should have hands on experience in NPD(New Product Development)

- Candidates from FMCG/Manufacturing and Stationery only preferred.

- Minimum 5 years of experience is mandatory.