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Software Development Engineer II

Junior Qa Executive

Job Description: - &nbsp;Acquire new customers to drive revenue and growth: - Building channels (SEM, SEO, social media, display, affiliate, retargeting) to acquire new users and customers on both web and app experiences - Plan and execute on monthly and quarterly plans to scale the user base and manage marketing spend (Working with category and digital product teams) - Metrics: Monthly users &amp; app installs, conversion rate (Revenue, New customers) - Increase repeat customers to drive revenue and growth: - Building effective channels to reach existing customers to drive a high repeat business at a low cost (email, notifications, retargeting) - Building a CRM platform and the intelligence required to create personalized and custom flows to engage with old customers to drive repeats - Metrics: Repeat revenue &amp; repeat customers Drive marketing efficiency by: - Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition - Landing page and funnel optimization (working with revenue and digital product teams) to improve relevance and improve conversion rates - Metrics: Cost on sales, cost of customer acquisition, cost of traffic - Develop effective marketing communication by - Understanding product portfolio and offerings working with category teams - Ideate &amp; conceptualize new marketing and communication ideas resulting in marketing effectiveness - Creating compulsive digital communication which is clutter breaking keeping in mind the brand identity. Being the custodian of the brand on the digital medium. - Build long term digital assets such as organic search engine ranking, email subscriber base, app installs, content microsites, high performance creatives etc. - Visualize and build the required analytics dashboards and insight tools (working with the engineering teams) Required Skills: - - Seasoned digital marketing professional with hands-on experience of growing and running digital channels - SEO, SEM, social media marketing, email marketing, retargeting, affiliate marketing, video adverts (experience required in at least 3 or 4 of these channels) - MBA with digital marketing experience. Overall 6 plus years of experience. Digital background on product is a plus - Expertise in advanced analytics implementation, reporting and insights on a platform such as Google Analytics - Expertise in building &amp; developing teams - Ability to understand &amp; appreciate the operational challenges of the business - Willingness to work under demanding and highly performance driven work environment - Ability to work with a cross-functional team across sales, product development, engineering and operations. Our Promise to You:&nbsp; - We will value self-awareness, intellectual honesty, judgment, empathy and positive energy over years of experience - We have no industry baggage and we are willing to try out new ideas - We are always excited to hear from you

Bangalore

 Licious - Digital Marketing Role 

Job Description for  Licious - Digital Marketing Role  in Licious in  Bangalore for (6-10) years of experience. Apply Now!

Licious - Digital Marketing Role  | iimjobs.com