Lead - Strategic Initiatives & Key Accounts

Role Purpose:

This role is responsible for building and monetizing new, non-traditional revenue streams for the organization's India business. It operates parallel to the existing RSM function and is pan-India in scope, cutting across regions.

New Business and Revenue Innovation:

- Identify, conceptualize, and drive new sales-led revenue opportunities beyond traditional cinema advertising.

- Design Partnership Frameworks that go beyond media buys, including:

1. Cinema naming rights and long-term venue partnerships

2. Product and brand integrations within the cinema environment

3. Sponsored trailer blocks and ad segments

4. Seat branding, auditorium takeovers, and immersive brand zones

5. Co-created IPs, events, and premium sponsorship opportunities

Partnership Development:

- Pitch end-to-end partnership ideas to national and large regional brands across categories.

- Engage with senior brand marketers, media heads, and agency leadership to close high-value, long-term partnerships.

- Build strategic alliances that position the organization as a premium experiential media platform, not just an advertising medium.

Sales Enablement:

- Create compelling sales narratives, decks, and presentations for bespoke opportunities.

Cross-Functional Collaboration:

- Collaborate with internal stakeholders (marketing, operations, programming, finance) to convert ideas into executable, scalable solutions.

Revenue Ownership and Governance:

- Own targets specific to special projects and innovations.

- Build and manage a healthy pipeline.

Job Dimensions:

- Advertising Sales Revenue

- Bulk Booking Sales Revenue

- Team Revenue Management

- Partnerships, Sponsorships & Tie-ups

Position Profile:

- 12-15 years of experience in new business development, partnerships, brand solutions, and experiential marketing

- Language: English & Hindi

- Education: MBA (Full time)

- Highly extroverted, confident, and persuasive; thrives in senior-level conversations

- Entrepreneurial mindset with a hunter mentality for new revenue