Job Posting: Lead - Performance Marketing | Bengaluru/

About the Company:

A fast-growing global fintech startup enabling seamless access to financial products across countries. The company empowers users to access banking, credit, insurance, and investment services, with a digital-first, product-led approach.

Role: Lead - Performance Marketing

Location: Bengaluru

Employment Type: Full-Time

Role Overview:

We are looking for a revenue-focused Performance Marketing leader to own, forecast, and scale marketing-driven revenue across geographies. This role requires ownership of ARR contribution, CAC, LTV, ROAS, and payback across paid, affiliate, and programmatic channels in a global fintech environment.

Key Responsibilities:

Revenue Ownership & Growth:

- End-to-end accountability for revenue from performance marketing channels.

- Drive acquisition, activation, retention, and monetization aligned to ARR, LTV/CAC, ROAS, and payback targets.

- Forecast revenue contributions weekly and monthly.

Channel Execution & Scaling:

- Build scalable campaigns across Google, Meta, YouTube, LinkedIn, Affiliate Marketing, and Programmatic platforms.

- Optimize full-funnel performance with a focus on revenue, not vanity metrics.

Affiliate & Partner Revenue:

- Expand affiliate-led revenue and partnerships with strong fraud controls.

Funnel, Product & Conversion Impact:

- Partner with Product, Growth, Analytics, and Engineering teams to improve activation, onboarding, and monetization.

- Identify and fix revenue leakage across customer journeys.

Data, Attribution & Reporting:

- Own attribution models, dashboards, and revenue reporting.

- Track ARR contribution, CAC, LTV, ROAS, cohort performance, and funnel drop-offs.

Budget & Governance:

- Deploy multi-crore monthly budgets with strict ROI accountability.

- Identify new geographies, channels, and programmatic opportunities.

Team Leadership:

- Build and lead a high-performance marketing team.

- Set revenue KPIs and ownership for team members and agency partners.

Qualifications:

- Bachelor's or Master's degree in Marketing, Business Administration, or related field.

- 7+ years in revenue-driven performance marketing in a product-led digital business, preferably fintech.

- 2-3+ years of people leadership experience.

- Expertise in paid, affiliate, and programmatic channels (Google Ads, Meta, DV360, Trade Desk).

- Strong analytics and attribution skills (GA, Mixpanel, AppsFlyer, Adjust).

- Deep understanding of unit economics, ROI, CAC, and LTV.

Preferred:

- Experience scaling performance marketing in the US market.

- Programmatic buying experience with DV360, The Trade Desk, or similar platforms.