Lead Marketing - Retail/Omnichannel

Description:

KEY RESPONSIBILITIES:

Strategy Development and Execution:

- Identify and prioritise growth opportunities across various digital marketing channels.

Campaign Management:

- Oversee A/B testing and conversion rate optimisation (CRO) efforts to improve campaign performance.

Data Science Integration:

- Develop predictive models to optimise marketing campaigns and improve targeting accuracy.

- Collaborate with data scientists to implement machine learning algorithms for personalised marketing.

Analytics and Reporting:

- Develop and track key performance indicators (KPIs) to assess growth and performance marketing success.

- Use advanced analytics to derive actionable insights from marketing data.

Budget Management:

- Monitor and report on budget expenditure and campaign performance.

Team Leadership:

- Work cross-functionally with other departments (e.g., sales, product, customer success) to align marketing strategies with overall business objectives.

Innovation and Trend Analysis:

- Implement innovative marketing tactics to drive growth and stay ahead of the competition.

- Analysis of the Latest Fashion trends and buyer analysis

Customer Insights and Segmentation:

- Conduct market research to understand customer needs and preferences.

SKILLS AND COMPETENCIES:

- Strong knowledge of digital marketing channels, tools, and best practices.

- Proficient in marketing analytics and data analysis

- Relevant experience in e-Commerce