Description:

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Employer: Redrob by McKinley Rice

Position: Marketing Lead - Fantasy Sports & Prediction Gaming

Years of Experience: 8+ Years (Marketing Leadership)

Community Location: Noida

Employment Type: Full Time

Work Days: 5 days

Industry: Fantasy Sports, Prediction Markets, Gaming/EdTech

Start Context: Post-launch scale-up (product launch: March 2026)

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Company Overview

McKinley Rice is not just a company; it's a dynamic community, the next evolutionary step in professional development. Spiritually, we're a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence.

Redrob by McKinley Rice: Redefining Prospecting in the Modern Sales Era Backed by a $14 million Series A funding from leading Korean & US VCs, Redrob is building the next frontier in global outbound sales. Were not just another databasewere a platform designed to eliminate the chaos of traditional prospecting. In a world where sales leaders chase meetings and deals through outdated CRMs, fragmented tools, and costly lead-gen platforms, Redrob provides a unified solution that brings everything under one roof.

Inspired by the breakthroughs of Salesforce, LinkedIn, and HubSpot, were creating a future where anyone, not just enterprise giants, can access real-time, high-quality data on 700 M+ decision-makers, all in just a few clicks.

At Redrob, we believe the way businesses find and engage prospects is broken. Sales teams deserve better than recycled data, clunky workflows, and opaque credit-based systems. Thats why weve built a seamless engine for:

- Precision prospecting

- Intent-based targeting

- Data enrichment from 16+ premium sources

- AI-driven workflows to book more meetings, faster

We're not just streamlining outboundwere making it smarter, scalable, and accessible. Whether youre an ambitious startup or a scaled SaaS company, Redrob is your growth copilot for unlocking warm conversations with the right people, globally.

Redrob LLM by Mckinley Rice:

- To enable scalable development, a repeatable end-to-end ML framework has been built, connecting Local IDEs, GitHub, SageMaker, and an internal evaluation system has been implemented to ensure continuous benchmarking and quality assurance.

- An India-focused data strategy has been adopted, through which a robust pipeline has been created for sourcing, ingesting, cleaning and standardizing publicly available board exam question-answer datasets, preparing them for LoRA-based fine-tunining..

How to become a part of our community:

Step 1: Complete the application process

Step 2: Clear the interview process consisting of Discovery & Expertise Rounds

Step 3: Be a part of the team at McKinley Rice!

EXPERIENCE:

You will own end-to-end marketing strategy and execution from product positioning and campaign development to performance optimization and unit economics. This is a high-impact leadership role combining brand storytelling with rigorous, data-driven growth. Youll work closely with India-based teams and with our Korea-based team.

Duties you'll be entrusted with:

- Marketing Strategy: Strategy across brand, performance, content, partnerships, community, and CRM/retention.

- Budget monitoring: Basic financial modeling skills for budget allocation and monitoring.

- Unit economics + P&L discipline: Own CAC/LTV targets, budget allocation, and marketing ROI; drive funnel and cohort optimization.

- Full-funnel growth ownership: Plan, launch, and optimize campaigns across Meta, Google, programmatic, influencer/creator, TV/OTT, and CRM.

- Brand building in a crowded category: Develop a distinctive brand identity and culturally relevant campaigns aligned with cricket, entertainment, and youth culture.

- Monitoring KPI across channels: Run continuous A/B testing across creatives, messaging, and product flows; partner with product to improve engagement and adoption.

- Competitive intelligence: Track market trends, competitor moves, and emerging channels to identify whitespace opportunities.

Expectations from you:

Basic Requirements:

- Experience: 8+ years in marketing leadership, 3+ years in fantasy sports, prediction markets, gaming, or consumer tech; proven scaling from thousands to millions of users.

- Budget ownership: Demonstrated management of 75 Cr+ annual marketing budgets with strong ROI accountability (100 Cr+ preferred).

- India market depth: Strong understanding of real-money gaming/fantasy ecosystem and regulatory context; experience across Tier 1/2/3 audiences.

- Performance + analytics: Expert in Meta Ads, Google Ads, programmatic; strong in GA/Mixpanel/Amplitude (or similar), CRM/automation, retention tooling; working knowledge of

modeling, and data visualization.

- Leadership: Ability to build and mentor teams (10+), strong communication in English and Hindi, decisive and collaborative under pressure.

Preferred Skills:

- Led iconic gaming or sports campaigns in India; experience with IPL/ISL/PKL partnerships or sports talent.

- Built brands from scratch or led major rebrands.

- Proven in-house capability building (vs. agency dependence).

- Familiarity with AI/ML-driven marketing optimization and personalization.