Lead - Digital Marketing

Hiring: Digital Marketing Lead

Location: [Delhi-NCR]

Department: Marketing

Job Summary:

We are seeking a dynamic and strategic Digital Marketing Lead to spearhead our digital initiatives. The ideal candidate will have a strong background in performance marketing, channel management, SEO, influencer marketing, and cross-functional leadership. This role demands a data-driven approach to optimize campaigns, drive organic growth, and enhance our brand presence across digital platforms.

Key Responsibilities:

Performance Marketing & Optimization:

- Develop and execute performance marketing strategies to meet business objectives.

- Continuously analyze campaign data to optimize ROI and improve conversion rates.

- Implement A/B testing and other optimization techniques to maximize campaign effectiveness.

Channel Ownership:

- Own and manage key digital channels including SEM, social media (Meta, Google), and display advertising.

- Monitor channel performance, budget allocation, and ensure alignment with overall marketing goals.

SEO & Organic Growth:

- Lead SEO strategies to improve organic search rankings and increase website traffic.

- Conduct keyword research, on-page and off-page SEO initiatives.

- Collaborate with content teams to develop SEO-friendly content.

Affiliate & Influencer Marketing:

- Build and nurture relationships with affiliates and influencers to expand brand reach.

- Develop and manage affiliate programs, tracking performance and optimizing partnerships.

Leadership & Cross-Functional Collaboration:

- Lead a team of digital marketing specialists and coordinate with content, creative, product, and sales teams.

- Foster a collaborative environment to ensure seamless execution of marketing campaigns.

SMO/Google/Meta - Strategic Ownership & Performance:

- Develop and oversee social media optimization (SMO) strategies across platforms like Meta, LinkedIn, etc.

- Manage paid campaigns on Google Ads, Meta Ads, and other platforms to achieve performance targets.

- Stay updated on platform changes and incorporate best practices into campaigns.

Qualifications:

- Proven experience in digital marketing, performance marketing, and channel management.

- Strong understanding of SEO, SEM, affiliate, and influencer marketing.

- Demonstrated leadership and ability to collaborate across teams.

- Analytical mindset with proficiency in marketing analytics tools.

- Excellent communication and strategic thinking skills.