Company Overview:

For over 25 years, Lafit Lighting has been at the forefront of premium LED lighting innovation in India. We combine design, technology, and sustainability to deliver cutting-edge lighting solutions for commercial, industrial, and residential environments. As we expand our national footprint, we are seeking a dynamic and visionary Area Sales Manager - B2B to lead our growth across Gujarat and Rajasthan.

At Lafit, we don't follow trends - we create them. Join us to redefine how India experiences light.

Position Summary:

The Area Sales Manager - B2B will be responsible for driving business growth, developing strategic channel partnerships, and expanding Lafit's presence across the assigned territory. This is a high-impact role for a proven sales leader with a deep understanding of the lighting industry and B2B sales dynamics.

Key Responsibilities:

Sales Strategy & Execution:

- Develop and execute a robust area sales strategy aligned with national business goals.

- Achieve aggressive sales and profitability targets through channel expansion and project acquisition.

- Identify new business opportunities within B2B verticals, including institutional, commercial, and industrial sectors.

- Channel Development & Relationship Management

- Expand Lafit's network through dealers, distributors, and strategic retail partners.

- Build and sustain strong relationships with architects, lighting consultants, electrical contractors, builders, and developers.

- Ensure consistent engagement with key accounts and decision-makers to strengthen brand presence and loyalty.

- Team Leadership & Performance Management

- Lead, mentor, and motivate the area sales team to deliver excellence in performance and customer engagement.

- Establish clear sales KPIs, incentive programs, and training initiatives to enhance productivity and morale.

- Conduct regular sales reviews, pipeline assessments, and market feedback sessions.

- Cross-Functional Collaboration

- Work closely with marketing, R&D, production, and quality teams to deliver tailored lighting solutions.

- Provide market insights, competitor intelligence, and customer feedback to influence product and marketing strategies.

- Ensure seamless coordination with supply chain and operations to meet customer delivery commitments.

- Business Operations & Reporting; Oversee pricing strategy, collections, and credit control within the region.

- Analyze regional sales data to track performance, identify trends, and recommend corrective actions.

- Prepare periodic business reviews and growth forecasts for senior management.

Qualifications & Experience:

- MBA in Sales & Marketing (Bachelor's in Engineering or related technical field preferred).

- Minimum 5 years of proven experience in B2B sales within the lighting or electrical industry.

- Strong understanding of dealer and project-based sales models.

- Demonstrated ability to build and manage channel networks and high-value client relationships.

- Excellent communication, negotiation, and leadership skills.

- Strategic thinker with hands-on execution capability and an entrepreneurial mindset.