Klydo - Digital Marketing Manager

Description:

This role will own performance marketing execution across paid channels and affiliate networks, driving installs, orders, and repeat purchases while maintaining strong unit economics.

The candidate should have strong hands-on experience with app campaigns, CPA-based affiliate marketing models (CPI / CPT / CPA), campaign optimisation, and attribution platforms.

Key Responsibilities:

Performance Marketing:

- Plan, launch, and optimise user acquisition campaigns across Meta and Google for app and web.

- Manage Google App Campaigns (UAC), PMax, Search, and Display campaigns.

- Manage Meta AAA / Sales / Catalog campaigns to drive installs and conversions.

- Continuously optimise bids, audiences, creatives, and budgets to improve CAC/CPO.

Affiliate Marketing & Partnerships:

- Manage CPA-based affiliate campaigns focused on mobile growth (CPI, CPT, CPR)

- Build and maintain relationships with affiliate networks and performance partners to scale acquisition.

- Identify and onboard new affiliate partners focused on app installs and performance-based campaigns.

- Ensure campaign scale while maintaining traffic quality and fraud control mechanisms.

Campaign Execution & Optimization:

- Execute and monitor mobile and web affiliate campaigns end-to-end.

- Track and analyse campaign performance across installs, in-app events, purchases, and retention metrics.

- Suggest optimisation strategies to improve CPA, conversion rates, and campaign ROI.

Attribution, Analytics & Reporting:

- Track campaign performance using Mobile Measurement Platforms (MMPs) such as Appsflyer.

- Monitor key mobile metrics including CPI, CPT, CPR, CPFT, retention rates, installs, and in-app purchases.

- Build campaign dashboards and generate actionable insights from marketing and product analytics tools.

Cross-functional Collaboration:

- Work closely with Engg, analytics, CRM, and design teams to improve campaign performance.

- Coordinate with creative teams to develop mobile-first ad creatives, landing pages, and app store assets.

- Support affiliate partners with campaign onboarding, training, and performance alignment.

Compliance & Quality Control:

- Ensure all affiliate campaigns comply with industry guidelines, attribution standards, and fraud control measures.

- Monitor traffic quality and enforce performance standards across affiliate partners.

What Were Looking For:

- 3+ years of experience in performance marketing, affiliate marketing, or mobile marketing.

- Hands-on experience running CPA-based mobile campaigns (CPI, CPT, CPR, CPFT, RT).

- Strong understanding of mobile marketing metrics such as installs, CPI, retention, and in-app conversions.

- Experience with Mobile Measurement Platforms (Appsflyer, Branch, Adjust, Singular, etc.).

- Experience managing campaigns on Google Ads, Meta Ads, or mobile ad networks.

- Strong analytical mindset with the ability to interpret campaign data and drive optimisation decisions.

- Comfortable working in a fast-paced startup environment with rapid experimentation.

- Excellent communication and collaboration skills.