About Kissht

Kissht is one of Indias fastest-growing FinTech innovators, building the future of consumer credit through real-time, data-driven lending. With over 15 million users40% of them from Tier 2 and Tier 3 citieswere committed to democratizing access to credit for aspirational India.

Founded by alumni of IIT and IIM and backed by marquee investors including Endiya Partners, the Brunei Investment Authority, and the Government of Singapore, Kissht is a Great Place to Work certified organization. We are scaling rapidly across digital lending, embedded finance, and consumption-based credit products.

We are now looking for a data-obsessed Search Engine Marketing Specialist to accelerate our next phase of growth.

Role Overview

As an SEM Specialist, you will be a key driver of Kisshts customer acquisition engine. You will design, manage, and optimize full-funnel performance campaigns across Google Search, Display, and YouTube to reduce CAC, enhance lead quality, and scale high-intent user acquisition. This is a high-ownership, analytically rigorous role that demands strategic thinking, experimentation at scale, and cross-functional collaboration.

Key Responsibilities

Campaign Strategy & Execution:

- Develop and execute multi-channel performance campaigns across Google Search, Display, and YouTube to drive high-quality leads and credit app installs.

Advanced Keyword & Intent Mapping:

- Use tools like SEMrush, Google Keyword Planner, and first-party data to identify high-conversion search terms and structure campaigns accordingly.

Performance Optimization:

- Continuously optimize toward target KPIs including CPC, CPA, CTR, ROAS, and Quality Score.

- Conduct structured A/B tests across creatives, bidding models, and landing pages.

Funnel Ownership:

- Deeply understand Kisshts lending funnel and consumer decision journey to craft media strategies aligned with user behavior and intent signals.

Attribution & Analytics:

- Ensure accurate tracking and attribution via Google Tag Manager and GA4. Set up UTM parameters, conversion events, and performance dashboards.

Audience Engineering:

- Leverage first- and third-party data to design and manage retargeting strategies, lookalike modeling, and custom audiences across platforms.

Market & Competitor Intelligence:

- Continuously analyze market trends, keyword landscapes, and competitor strategies to inform media planning and maintain category leadership.

Reporting & Business Insights:

- Deliver weekly and monthly campaign performance reports with actionable recommendations for growth, budget allocation, and channel strategy.

Ideal Candidate Profile:

- 23 years of hands-on experience in performance marketing, with a focus on Google Ads (Search, Display, YouTube).

- Demonstrated success in high-budget, ROI-driven campaigns for app-based businesses or digital-first brands.

- Strong command over tools like Google Ads, SEMrush, Google Tag Manager, GA4, and Looker Studio or equivalent reporting platforms.

- Proficiency in campaign structuring, audience segmentation, match types, bidding algorithms, and landing page testing.

- Deep understanding of digital attribution models, lead funnels, and growth loops.

- Highly analytical, data-literate, and fluent in Excel/Google Sheets for advanced performance modeling.

- Google Ads Certification is strongly preferred.

- Prior experience in FinTech, BFSI, or D2C performance marketing is an added advantage.

Why Join Kissht?

- Join a category-defining FinTech transforming credit accessibility in India.

- Work directly with leadership from IIT/IIM and top consulting/product backgrounds.

- Drive impact at scale: manage multi-crore monthly ad spends and acquire millions of users.

- Be part of a data-first culture that values experimentation, transparency, and business outcomes.

- Competitive compensation, ownership opportunities, and a high-growth career trajectory.