Position Summary:

The Growth Manager will own and scale our customer acquisition engine across channels. This role demands deep expertise in D2C growth, performance marketing, lifecycle/CRM, and multi-channel demand generation. The ideal candidate brings 8+ years of hands-on experience scaling digital-first brands, with strong capability in managing large budgets, driving efficient CAC, and building compounding growth loops.

Key Responsibilities:

1. Global Acquisition Strategy & Execution:

- Own end-to-end acquisition strategy across key channels.

- Drive aggressive growth targets and execution across paid, organic, and owned channels.

2. Performance Marketing:

- Lead campaigns and optimize performance marketing across Meta (FB, IG, YT), Google (Search, Display, YouTube), Amazon Ads, Programmatic/Display, Affiliates, Influencers, SEO & ASO, and App marketing.

3. Meta Ecosystem & Growth:

- Own and scale full-funnel Meta strategies across prospecting, retargeting, and retention.

- Drive creative testing, audience architecture, and Advantage+ campaign optimisation at scale.

- Stay ahead of platform shifts, new ad formats, and algorithm changes to sustain competitive performance.

4. P&L & Channel Ownership:

- Own channel-level P&L including budgets, revenue forecasting, CAC, ROAS, MER, and contribution margin.

- Drive cross-channel budget allocation decisions grounded in attribution data and incremental ROI.

- Build business cases for new channel investments and communicate performance narratives to senior leadership.

5. CRM & Lifecycle (Retention + Reactivation):

- Build and scale CRM journeys across email, SMS, WhatsApp, push, and in-app.

- Create automated, event-based communication flows to improve repeat rates, LTV, and cohort retention.

- Drive personalization, segmentation, and win-back strategies using data.

6. Data-Driven Growth:

- Use advanced analytics for segmentation, campaign optimisation, and channel mix decisions.

- Manage CAC, MER, ROAS, retention, and contribution margin KPIs.

- Build dashboards and run growth experiments to drive incremental lifts.

7. Cross-Functional Alignment:

- Partner with product, tech, creative, CX, and supply to ensure growth goals and funnel outcomes are aligned.

- Drive landing page optimization, funnel conversion improvement, and experimentation roadmap.

8. Budget Ownership:

- Own and optimise acquisition budgets.

- Improve ROI through tighter measurement, attribution, and channel diversification.

9. Market Readiness & Innovation:

- Stay current with digital marketing trends, new ad formats, AI-driven growth tools, and platform innovations.

- Test new channels, betas, and growth loops to stay ahead of competition.

Qualifications:

- 8+ years in performance marketing / acquisition roles with strong D2C experience.

- Proven track record of scaling brands across channels & markets.

- Strong command of performance, attribution, analytics, CRM, lifecycle marketing.

- Experience managing large teams.

- Deep understanding of CAC economics, LTV, cohort behaviour, funnel optimisation.

- Excellent communication, stakeholder management, and data storytelling skills.

- Bachelor's degree required; MBA preferred.