About company

Join Kapila Krishi Udyog Ltd. (KKUL) Powering India's Dairy Revolution

Kapila Krishi Udyog Ltd. (KKUL) is North Indias largest organized cattle feed company, leading the transformation of Indias dairy nutrition sector. With a legacy of over 25 years and ambitious plans to raise funds through public markets in the next three years, Kapila offers a once-in-a-lifetime opportunity to be part of a high-growth, impact-driven agribusiness at scale.

Our Growth Story

Founded in 1997, KKUL has grown into a USD 120+ million revenue leader with a production capacity of 2,000+ MT/day and state-of-the-art manufacturing units across Kanpur, Sant Kabir Nagar, Ramnagar, and Chandauli in Uttar Pradesh and Khanna in Punjab

Under the visionary leadership of Saurabh Shivhare (IIT Roorkee & ISB Hyderabad), Kapila has:

- Expanded its reach to 800+ distributors and 30,000+ retailers, deeply rooted in rural India. With an employee count of 500-1000.

- Built some of the most trusted cattle feed brands Kapila Pashu Aahar and Milkomore Pashu Aahar.

- Emerged as the largest producer of maize silage in Northern India, with a baling capacity of 800+ MT/day.

For more details, please log in: http://www.kapilaagro.com/ and http:///www.kapila.com

Job description :

Job Title: Head of Sales & Distribution

Location: Corporate Office Gurgaon, with extensive travel across North & Central India

Reports To: Managing Director (MD) / Chief Operating Officer (COO)

Objective:

To lead and scale KKULs sales, channel distribution, and rural market expansion with the goal of increasing its distributor base from 800+ to 1,500+ pan-India, driving revenue growth and strengthening the companys leadership in the cattle feed and animal nutrition industry.

Key Responsibilities:

Sales Strategy & Revenue Growth:

- Develop and implement a comprehensive sales strategy to achieve aggressive growth targets in existing and new geographies.

- Drive expansion into untapped markets across Bihar, Uttar Pradesh, Madhya Pradesh, Haryana, Punjab, and beyond.

Channel & Distribution Development:

- Strengthen and expand the distribution network to over 1,500 active channel partners.

- Design and implement dealer/distributor incentive programs to improve ROI and loyalty.

- Optimize C&F and last-mile delivery networks for efficiency.

Team Leadership:

- Recruit, train, and manage a high-performing sales team including Regional Managers and Area Sales Managers.

- Establish robust sales review mechanisms and KPI-driven performance management.

Rural Engagement & Farmer Outreach:

- Drive rural marketing initiatives including on-ground farmer meetings, advisory camps, and product demonstrations.

- Collaborate with the extension team to integrate farmer education programs for better livestock nutrition adoption.

Market Intelligence & Competitor Analysis:

- Monitor market trends, competitor activity, and pricing strategies to maintain market leadership.

- Utilize data analytics and ERP tools for forecasting, demand planning, and performance tracking.

Cross-functional Collaboration:

- Work closely with marketing, customer success, and product development teams to align sales strategies with branding and farmer engagement initiatives.

Key Requirements:

Experience: 10+ years in Sales & Distribution within FMCG, Agri-inputs, Animal Feed, or Rural Consumer Goods sectors.

Proven Track Record: Successfully scaled distribution networks in rural/semi-urban markets.

Expertise: Deep understanding of rural markets, dealer/distributor management, and go-to-market models.

Education: MBA in Sales/Marketing or equivalent from a reputed institute.

Skills: Leadership, negotiation, channel management, data-driven decision-making, and strong execution capabilities.

Preferred: Prior experience in Agri-inputs, Dairy, or Livestock feed industry.

What We Offer:

- Lead North Indias largest organized cattle feed brand into its next growth phase.

- Competitive salary with performance-linked incentives and long-term wealth creation opportunities aligned with public market readiness.

- Entrepreneurial freedom to design and execute pan-India distribution expansion.

- A chance to impact millions of rural dairy farmers while growing a legacy brand poised for market leadership.