- Develop and execute end-to-end digital marketing strategies for India and the Global Market, including the US markets.

- Lead cross-channel campaigns (SEO/SEM, Social Media, Email, Paid Ads, Influencer & Display).

- Conduct and lead both online & offline brand activation initiatives (events, expos, workshops, webinars) to strengthen brand presence and lead generation.

- Drive performance marketing to achieve lead generation, conversion, and revenue targets.

- Review campaign posts, communication materials, creative assets, and messaging approvals.

- Manage and review the teams daily deliverables, including social media posts, campaigns, and content calendars.

- Collaborate with Sales, Product, Design, and Customer Success teams to align marketing efforts with organisational goals.

- Evaluate the performance of campaigns using analytics tools and prepare data-driven reports.

- Align digital initiatives with product roadmap, demand trends, and market feedback.

- Analyse market research to understand product positioning, demand patterns, and competitor activities.

- Oversee content strategy and localisation to fit regional audience preferences.

- Manage brand reputation and engagement across all online platforms.

- Identify emerging marketing tools, trends, and digital innovations for business growth.

- Create marketing automation workflows and manage CRM-based lead nurturing funnels.

- Monitor KPIs, web analytics, cost metrics, and campaign ROI.

- Support offline demand generation through corporate events, conferences, and networking platforms.

- Collaborate with Business Development on lead quality and funnel health.

- Prepare regular performance reports, insights, and recommendations for leadership.

- Manage budgets, allocate spending effectively, and ensure ROI-driven marketing outcomes.

- Build, mentor, and expand a high-performing marketing team across time zones.

- Ensure timely execution of campaign calendars, deliverables, and go-to-market initiatives.

- Implement retargeting and remarketing strategies to increase conversion touchpoints.

- Track customer engagement behaviour, retention metrics, and product adoption signals.

Requirements:

- Proven experience managing digital marketing across Domestic & Global Markets.

- Strong understanding of online & offline demand generation channels.

- Hands-on with SEO/SEM, Google Analytics, Google Ads, Meta Ads Manager, HubSpot, and marketing automation tools.

- Experience with CRM systems and performance analytics.

- Excellent knowledge of content marketing, lead generation funnels, and brand positioning.

- Ability to lead effectively with cross-functional teams and manage multiple projects simultaneously.

- Strong analytical, leadership, and communication skills.

- Excellent understanding of audience behaviour, cultural nuances, and trends.

- Experience in managing large marketing budgets with measurable outcomes.

- Ability to thrive in fast-changing market environments.

- Growth-driven mindset with strong analytical ability.