IR TECH - Area Sales Manager

Key Responsibilities:

- Develop and execute effective sales strategies to meet and exceed sales targets within the assigned area.

- Identify, generate, and qualify leads through various channels including web research, referrals, existing customers, and cold calling.

- Build and maintain strong relationships with key customers, distributors, and stakeholders in the territory.

- Understand customer needs, applications, and technical challenges related to analytical instruments.

- Present tailored product solutions, especially Optical Microscopes, demonstrating their benefits and application fit.

- Prepare and deliver detailed proposals and customized configurations addressing customer requirements.

- Conduct in-person and virtual presentations to prospects, showcasing product features and competitive advantages.

- Analyze competitor offerings and develop effective counter-strategies to position our instruments favorably.

- Provide actionable market feedback to leadership for continuous product and strategy improvements.

- Manage the complete sales cycle from lead generation to order closure.

- Follow up to ensure timely receipt of purchase orders and verify accuracy against customer requirements and quotes.

- Support after-sales service teams to ensure customer satisfaction and foster long-term relationships.

- Follow up diligently with customers to secure purchase orders (POs).

- Verify the accuracy of POs to ensure they align with the customer's application needs and our provided quotes.

Requirements:

- Strong communication, presentation, and interpersonal skills with the ability to influence and build rapport at all levels.

- Technical understanding of analytical instruments and their applications is highly desirable.

- Ability to analyze customer requirements and craft tailored solutions.

- Self-motivated, target-driven, and able to work independently within a designated sales

territory.

- Willingness to travel as needed within the assigned area.