Description:

Brand Manager Mobile Products.

Role overview:

Own brand strategy, content and campaigns for the mobile product portfolio, driving awareness, preference and business growth across online and offline channels.

Key responsibilities:

- Work as part of the GTM strategy team to drive long-term and short-term business growth for smartphones and other mobile products.

- Strategize and plan brand visibility across digital, e-commerce, retail and on-ground touchpoints, with a sharp focus on Gen Z and young audiences.

- Lead content development across channels: brand films, digital videos, static creatives, social content, website/App assets, e-commerce A+ content, product pages and launch toolkits.

- Translate product propositions into sharp messaging, narratives and briefs for internal creative teams and external agencies.

- Plan, develop and execute 360 product campaigns (launch and always-on) including media planning inputs, asset roadmaps, content calendars and integrated funnel journeys.

- Drive end-to-end campaign execution: briefing, creative development, production coordination, trafficking, go-live, in-flight optimization and post-campaign reviews.

- Partner with performance marketing, e-commerce and sales teams to boost metrics such as reach, engagement, CTR, GV and conversion rates through content and campaign experiments.

- Work closely with PR partners to build brand narrative, manage announcements and amplify key launches for mobile products.

- Engage with influencers and KOLs relevant to smartphones and tech to drive positive sentiment, reviews, unboxings and social buzz.

- Activate new avenues for visibility by collaborating with platforms, retailers and distributors for co-branded campaigns, merchandising and in-store communication.

- Track competition, consumer trends and platform insights in the mobile category to refine positioning, content and campaign strategies.

- Build and mentor the brand management and content function under the marketing vertical over time.

Qualifications:

- 4-6 years of brand management experience in consumer products; experience in smartphones/mobile or fast-moving tech brands preferred.

- MBA in Marketing or equivalent from a Tier-1 or Tier-2 business school.

Preferred Skill Set:

- Strong understanding and passion for brand building, content creation and campaign management in digital-first environments.

- Ability to convert product specs into sharp, consumer-facing stories and assets tailored for different platforms.

- Highly analytical approach with comfort in reading dashboards and building hypotheses around creative and campaign performance.

- Ability to work in high-pressure, fast-paced launch cycles and dynamic environments.

- Strong ownership, collaboration skills and ambition to grow with the brand.