IndiaMart - Associate Product Manager

1) Support the creation, review, and delivery of client communications across in-app, push notifications, email, WhatsApp, and other digital channels.

2) Assist in planning, coordinating, and executing multi-channel communication and marketing campaigns end-to-end.

3) Build and maintain dashboards and performance reports using Tableau, Power BI, and Advanced Excel to provide actionable insights.Track and analyze key communication and campaign metrics such as open rates, click-through rates, conversions, and user engagement.

4) Track and analyze key communication and campaign metrics such as open rates, click-through rates, conversions, and user engagement.

5) Conduct A/B tests, evaluate results, and recommend data-backed improvements to communication strategy and campaign performance.

6) Collaborate with product and tech teams to set up automated communication flows, segmentation logic, and life cycle-based triggers.