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Job Views:  
166
Applications:  56
Recruiter Actions:  4

Job Code

1590340

Impetus Technologies - Manager - Marketing

Posted 4 months ago
Posted 4 months ago

Job Description:

- We are seeking an experienced Partner Marketing Manager to drive high-impact, joint marketing initiatives with our strategic partners - Databricks, Snowflake, Google Cloud, and Microsoft Azure.

- You'll own end-to-end partner marketing plans that increase brand visibility, accelerate pipeline, and drive revenue growth across Cloud, Data & Analytics, AI/ML, and Generative AI solution areas.

- This is a global role requiring strong collaboration across internal stakeholders, partner teams, and regional field marketing leads to deliver campaigns that resonate in US, EMEA, and the APJ.

- You should be excited about working in a fast-paced, collaborative environment, and comfortable with flexible hours to align with global teams.

- Role Exposure: Global (Preferred working flexibility across APJ, EMEA, and US markets).

Job Type: Full-Time.

Experience: 7+ years in B2B IT business, with minimum 3 years in partner marketing.

Reports To: Head of Partner Marketing / Marketing Director.

Roles & Responsibilities:

Key Responsibilities:

- Develop and execute integrated partner marketing plans aligned to joint business goals related to demand generation and pipeline influence with Databricks, Snowflake, Google Cloud, and Microsoft Azure.

- Build and manage joint go-to-market (GTM) initiatives including solution messaging, campaign assets, landing pages, case studies, sales plays, and enablement collateral.

- Partner closely with sales, alliances, product marketing, and field marketing teams to drive awareness, demand generation, and pipeline acceleration.

- Plan and execute joint events, webinars, roundtables, digital campaigns, and thought leadership content to engage target audiences.

- Manage co-branded marketing activities, partner MDF (Market Development Funds), and report on ROI and key metrics.

- Cultivate and maintain strong relationships with partner marketing counterparts to unlock new co-marketing opportunities and amplify joint wins.

- Ensure partner branding and messaging guidelines are met across all touchpoints.

- Monitor market trends and competitor activities to help shape differentiated messaging and positioning.

- Collaborate with analysts, PR, and social teams to maximize partner-related announcements, awards, and press releases.

Key Requirements:

- 7+ years of experience in B2B IT marketing, with at least 3 years dedicated to partner marketing in the Cloud, Data & Analytics, AI/ML, or GenAI domains.

- Proven experience managing partnerships with at least two or more of Databricks, Snowflake, Google Cloud, or Microsoft Azure.

- Strong understanding of cloud ecosystem GTM models, co-selling motions, and MDF utilization.

- Experience planning and executing integrated marketing campaigns and events across APJ, EMEA, and US markets.

- Excellent project management, communication, and stakeholder management skills.

- Comfortable working cross-functionally in a global environment and adjusting to different time zones as needed.

- Ability to analyze and report on marketing KPIs and make data-driven decisions.

- Strong written and verbal communication skills with the ability to develop high-quality content.

- MBA in Marketing, Business, or related field.

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Posted By

Job Views:  
166
Applications:  56
Recruiter Actions:  4

Job Code

1590340

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