IBFW - Manager - Growth Marketing

Key Responsibilities:

- Design, implement, and lead comprehensive performance marketing strategies focused on driving customer acquisition and conversion.

- Drive and optimize SEO (Search Engine Optimization) initiatives to improve organic search rankings and increase web traffic.

- Manage and enhance SEM (Search Engine Marketing) campaigns (Google Ads, Bing Ads etc.) for maximum effectiveness.

- Oversee and manage all aspects of paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and other relevant digital channels, ensuring efficient budget utilization and strong campaign performance.

- Develop and execute impactful content marketing strategies to engage target audiences, enhance brand visibility, and drive inbound traffic.

- Cultivate and maintain strategic partnerships with affiliates and influencers to expand reach, generate leads, and drive bookings.

- Conduct in-depth analysis of all marketing campaign performance metrics, identify key trends, and implement data-driven optimizations to maximize ROI (Return on Investment).

- Spearhead new growth initiatives and experiment with innovative marketing channels to explore untapped opportunities.

- Prepare and present regular reports on marketing performance, insights, and strategic recommendations to senior management.

Requirements:

- Minimum 5 years of demonstrable experience in digital marketing specifically at an online travel agency (OTA).

- Proven track record in designing, executing, and optimizing performance marketing and growth initiatives.

Strong hands-on experience with:

- SEO (Search Engine Optimization)

- SEM (Search Engine Marketing) / Google Ads

- Paid Social Media Advertising (e.g., Facebook Ads)

- Content Marketing

- Affiliate Marketing

- Influencer Marketing

- Strong analytical abilities to interpret complex data, derive actionable insights, and make data-driven decisions.

- Excellent verbal and written communication skills to articulate strategies, present findings, and collaborate effectively with internal and external stakeholders.

- In-depth understanding of the online travel industry, its competitive landscape, and consumer behavior.