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Product Manager Marketing. This role is crucial in ensuring that our products, packaging and pricing consistently meet the set standards and resonate with customer preferences. Experience: 7-10 Years. Essential Qualification: Bachelor's degree in food science or a related field + MBA. Roles and Responsibility:. - Product Development & Innovation:New Product Development: Lead the end-to-end process for new product development, from concept to launch. - Collaborate with the R&D teams to innovate and create products that meet consumer needs and align with HyFun's brand values. - Product Enhancements: Continuously assess the performance of existing products. - Identify opportunities for improvement in product formulation, ingredients, or production processes, and work with relevant teams to implement changes. - Consumer-Driven Innovation: Stay abreast of consumer trends and preferences within the frozen food category. - Use insights to inform product innovation and ensure our products cater to current market demands and emerging trends. - Cross-Functional Coordination:Quality Assurance Collaboration: Partner with the Quality Assurance team to maintain strict quality standards for all products. - Lead efforts to address any quality issues and drive product improvements to enhance consumer satisfaction. - Packaging & Labelling: Oversee packaging design and labelling to ensure compliance with regulatory standards and effective communication of key product attributes. - Collaborate with design teams to create packaging that reflects brand identity and appeals to target consumers. - Product Lifecycle Management:Product Portfolio Management: Monitor and manage the performance of products across their lifecycle. - Recommend adjustments to the product line, including discontinuations, SKU rationalizations, and strategic portfolio expansions based on data-driven insights. - Market & Consumer Insights:Customer Feedback Analysis: Collect and analyse customer feedback through multiple channels (such as sampling, customer service, social media, and surveys) to identify potential improvements or changes to existing products. - Competitive Analysis: Regularly review competitor offerings, including product specifications, pricing, and consumer feedback. - Use these insights to guide product decisions and ensure HyFun's products remain competitive. - Data Analysis & Reporting: Generate regular reports on product performance, including key metrics such as sales volume, customer satisfaction, and production efficiency. - Present findings to leadership and make recommendations for action based on data insights. Essential Area of Expertise:. - The Product Manager is responsible for overseeing the development, enhancement, and optimization of our entire food product line. - This person will work closely with cross-functional teams-including R&D, Quality Assurance, Supply Chain, and Operations-to bring new products to market and refine existing offerings. - The ideal candidate is consumer/customer-focused, data-driven, detail oriented and passionate about delivering high-quality work for our foodservice international clients. Desired Area of Expertise:. - Should have handled Product management roles in the past in the FMCG space. - Frozen Industry will be an added advantage. Critical/Special Exposure:. - Understanding of food production processes, quality standards, and regulatory requirements related to the food industry. - Has inclination towards product understanding and customer insights. - Had working knowledge and understanding about Food Packaging.

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HyFun Foods - Product Marketing Manager 

Job Description for HyFun Foods - Product Marketing Manager  in Hyfun Food in  Others for (7-10) years of experience. Apply Now!

HyFun Foods - Product Marketing Manager  | iimjobs.com