HTIC Global - Specialist - Social Media

Job Purpose

This role requires strong collabor-ation with designers, videographers, and sales teams to drive brand visibility and generate quality leads across international markets.

Duties And Responsibilities

- Execute B2B email marketing campaigns to nurture prospects.

- Collaborate with sales teams to convert leads into clients.

Social Media Management.

- Coordinate with designers and videographers to develop engaging reels, testimonials, and visual content.

- Track and analyze social media performance to optimize engagement and lead generation.

Content & Collateral Creation

- Collaborate with videographers to produce product videos, testimonials, and brand stories.

- Execute and monitor digital ad campaigns (Google, LinkedIn, etc.

Events & Exhibitions

- Coordinate with vendors, oversee event collaterals, and ensure timely post-event follow-ups.

Cross-Functional Collaboration

- Simplify and communicate technical aviation solutions in an engaging manner.

- Ensure brand consistency across all global platforms and touchpoints.

Qualification

Experience

- Strong knowledge of social media platforms (LinkedIn, Instagram, YouTube, etc.) and analytics tools.

- Hands-on experience with event marketing, lead generation, and email campaigns.

- Proficiency in using digital marketing tools (HubSpot, Mailchimp, Hootsuite, Canva, Google Ads, LinkedIn Campaign Manager, etc.

- Excellent written and verbal communication skills.

- Ability to work in a fast-paced, global business environment.

Domain : Marketing.

Must Have Skills

- Email Marketing.

- Marketing Analytics.

- Social Media Posting.

- Poster/Ad Design.

- Google Ads/Meta Ads.

Good To Have Skills

- Competitor Research.

- Video & Graphics.

- Editing.

Job Location: Cochin, India.

Work model: WFO.