B2B and GTM Lead Job Description: Key Responsibilities: 1. Brand Building: Develop product positioning and messaging for HT Media's B2B brands. Lead creative strategy and drive the year-round marketing and communications calendar for HT Media's print and digital businesses - Product Marketing: Develop and execute the communications strategy, identifying target market segments, key clients, and revenue growth opportunities for HT Media's products, events and IPs - GTM Strategy & Execution: Create compelling value propositions, tailored sales collateral, and presentations to effectively communicate the benefits and features of our media products and services - Content & Collateral Development: Lead content development to articulate the benefits of our product and ensure message alignment throughout all customer touchpoints (sales decks, social media, performance marketing collaterals, website, events, etc.). Create, maintain and update presentations and messaging to be used by the sales teams - Social Media Management: Build and sustain the content calendar for HT Media's B2B social handles 2. PR and Events: - Actively build HT Media Group's awareness and disposition by planning HT Media branded events and participating in industry events (Branding, speaking and panel content, and other activation) - Create and maintain a regular cadence of communications, including opinions pieces for the industry, thought leadership and byline articles for senior leaders, content for press releases etc. -Develop and implement effective team management strategies to ensure the successful achievement of organizational goals and objectives. 3. Lead Generation: - Lead the development of B2B marketing campaigns, including digital marketing, events, and industry partnerships, to generate leads, drive brand awareness, and achieve revenue targets. Qualifications and Skills: - MBA from premier B schools preferred. - Proven experience in B2B sales, business development, or GTM roles, preferably in the media, advertising, or related industry. - Strong understanding of the media landscape, and advertising ecosystem. - Proficiency in using CRM systems, marketing automation tools, MS Office, and other relevant software tools.

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HT Media - B2B Marketing Lead 

Job Description for HT Media - B2B Marketing Lead  in Hindustan Times in  Others for (7-10) years of experience. Apply Now!