Hero Fincorp - Lead - Digital Growth

- Lead a team which includes Performance Marketing specialist, Affiliate Manager and Social Media Manager

- Lead strategy formulation for growth through Performance Marketing, which includes Management of Performance campaigns over Biddable Platforms and Networks

- Lead strategy formulation for growth through Affiliates, which includes putting together deals with Affiliates and monitoring performance

- Develop monthly, quarterly, and annual sales forecast models and take necessary cost approvals

- Be responsible for delivery of sales targets

- Track spends with agency and be responsible for timely agency payouts

- Be responsible for developing the creative strategy and manage delivery of creatives within budget and timelines set

- Adept at financial product sales through paid marketing across media platforms such as Meta, Google both on UAC and Web

- Capable of creative strategies to drive revenue keeping costs in control

Education: B. Tech, MBA (preferred) from top B school

Work Experience: Between 10-15 years

Primary Skill:

- Google Ad Words

- Facebook Ad Manager

- Affiliate Marketing

Technical Skills:

- Analytics

- Performance Marketing campaigns optimization

- MS-Excel