Heritage Foods - Manager - Route Development

Heritage Foods Limited

At Heritage Foods Limited, our commitment is not just to deliver high-quality milk and milk products but to ensure they reach millions of consumers fresh, healthy products and efficiently across urban, semi-urban, and rural India.

The Route to Market (RTM) Manager plays a crucial strategic and operational role, ensuring that products reach all sales channels/ consumers in the most efficient, cost-effective & profitable way.

Responsibilities

- Designing channel strategies to optimizing delivery models

- Improve distributor ROI & field force productivity

- Enable tech-driven execution (SFA, DMS, analytics)

- Optimize cost-to-serve & logistics efficiency

- Drive numeric & weighted distribution

- Territory & Market Mapping

- Track channel KPIs (volume, distribution, numeric/weighted reach by using Use tools like DMS, SFA, and BI dashboards)

- Cross-functional Collaboration

- Support implementation of tech tools like SFA (Sales Force Automation), DMS etc.,

- Train distributor teams and field force on RTM execution and tools

- New Market/Channel Development

Key Skills & Competencies

- Strong analytical & strategic thinking

- FMCG distribution knowledge

- Tech-savvy (DMS, SFA, analytics tools)

- Communication & stakeholder management

- In-depth understanding of distribution models, rural-urban channel dynamics

- Working knowledge of the Southern market landscape

- Ability to balance strategic thinking with on-ground execution

- Ideally in the age group of 35-40 years