Head - Sales - Retails - Central Africa Market

Role Overview:

The Head of Sales will lead and drive commercial growth across multiple business segments, including Home Appliances, Food, Pharmaceuticals, Pipes, and Plastics. The role is responsible for developing and executing sales strategies, expanding market presence across Africa, managing distributor networks, and delivering revenue and profitability targets.

Key Responsibilities:

- Develop and implement multi-country sales and market expansion strategies across Africa.

- Drive revenue growth, market share gains, and achievement of sales targets.

- Build, manage, and optimize distributor and channel partner networks.

- Lead key account management, institutional sales, and strategic customer relationships.

- Develop pricing strategies, commercial policies, and sales forecasting processes.

- Monitor market trends, competitor activities, and customer requirements.

- Ensure effective demand planning, inventory management, and sales reporting.

- Oversee collections, credit control, and cash flow optimization.

- Recruit, coach, and lead high-performing regional and country sales teams.

- Collaborate with marketing teams to strengthen brand visibility and support product launches.

- Identify new business opportunities, countries, and market segments for expansion.

Key Requirements:

- Bachelor's Degree in Business, Marketing, Engineering, or related field; MBA preferred.

- 15 - 20 years of sales leadership experience.

- 5 - 10 years of proven experience managing sales operations across African markets.

- Strong expertise in distributor management, channel development, and key account management.

- Experience handling multi-country sales operations and market expansion projects.

- Strong commercial acumen, negotiation skills, and strategic thinking ability.

- Experience in sectors such as Home Appliances, FMCG, Food Processing, Plastics, Construction Chemicals, or related industries preferred.

- Fluent in English; French language skills are an added advantage.

- Willingness to travel extensively across Africa.

Success Metrics (KRAs):

- Revenue & Sales Growth

- Market Share Expansion

- Distributor Network Development

- Key Account Growth

- Collections & Credit Control

- New Market Entry

- Sales Team Performance

- Forecast Accuracy & Demand Planning