Key Responsibilities:

Sales Strategy & Revenue Growth:

- Develop and execute comprehensive sales strategies aligned with business objectives and growth targets.

- Own overall revenue generation, sales forecasting, pipeline management, and business development initiatives.

- Identify new market opportunities, customer segments, and revenue streams to accelerate growth.

- Establish annual, quarterly, and monthly sales plans and performance metrics.

- Drive predictable revenue growth through strategic planning and disciplined execution.

- Monitor market trends, competitor activities, and customer needs to refine go-to-market strategies.

Team Leadership & Capability Building:

- Build, lead, mentor, and scale a high-performing sales organization.

- Recruit, onboard, and develop top sales talent across regions and business units.

- Establish performance management frameworks, KPIs, and incentive structures.

- Conduct regular coaching sessions, pipeline reviews, and performance assessments.

- Foster a culture of accountability, ownership, collaboration, and continuous improvement.

- Create succession plans and leadership development programs within the sales function.

Enterprise Sales & Key Account Management:

- Lead strategic customer acquisition and enterprise sales initiatives.

- Build and maintain relationships with CXOs, decision-makers, and key stakeholders.

- Drive complex deal negotiations and contract closures.

- Identify upselling, cross-selling, and account expansion opportunities.

- Ensure high customer satisfaction, retention, and long-term partnership development.

- Participate in executive-level meetings, presentations, and business reviews.

Sales Operations & Process Excellence:

- Establish scalable sales processes, methodologies, and governance frameworks.

- Drive CRM adoption, sales reporting, pipeline hygiene, and forecasting accuracy.

- Define sales KPIs and dashboards to monitor team productivity and business performance.

- Implement best practices across lead generation, opportunity management, and deal closure.

- Improve sales efficiency through automation, analytics, and technology adoption.

- Ensure data-driven decision-making across the sales organization.

Cross-Functional Collaboration:

- Partner with Marketing to optimize lead generation, brand visibility, and conversion strategies.

- Collaborate with Product and Customer Success teams to improve customer experience and retention.

- Work closely with Finance on revenue planning, pricing strategies, and business forecasting.

- Align sales initiatives with overall company objectives and growth plans.

- Provide market intelligence and customer feedback to influence product roadmap decisions.

Business Expansion & Market Development:

- Drive expansion into new geographies, industries, and customer segments.

- Build strategic partnerships, alliances, and channel relationships.

- Develop and execute market penetration strategies.

- Evaluate emerging opportunities and create business cases for growth investments.

- Represent the company at industry events, conferences, and networking forums.

Key Performance Indicators (KPIs):

- Revenue Achievement vs Target.

- Annual Recurring Revenue (ARR) / New Business Revenue.

- Pipeline Coverage & Forecast Accuracy.

- Customer Acquisition Cost (CAC).

Qualifications:

- MBA or equivalent postgraduate qualification preferred.

- 10+ years of progressive experience in Sales, Business Development, or Revenue Leadership roles.

- Minimum 45 years of experience managing and leading large sales teams.

- Proven success in achieving and exceeding revenue targets in a high-growth environment.

- Experience in B2B SaaS, Technology, IT Services, E-commerce, Fintech, or Digital Businesses preferred.