Posted by
Posted in
Sales & Marketing
Job Code
1719732

Key Responsibilities:
Strategic Planning & Business Development & P/L Responsibility:
- Develop and execute short-term and long-term business strategies for the General Business (GB) vertical
- Identify and develop new markets, customer segments, and revenue channels in the govt/institutional space
- Set sales targets, KPIs, and accurate forecasting models for the GB portfolio
- Drive data-driven sales performance using CRM tools and AI-based analytics
Government Business & Tender Management:
- Lead end-to-end tender management identification, bid preparation, submission, and negotiation
- Manage and grow the company's GeM (Government e-Marketplace) portal presence and orders
- Build and maintain relationships with government procurement authorities, CMSS, TNMSC, and state medical corporations
- Ensure timely submission of tenders, compliance with L1/technical requirements, and performance bank guarantees
- Track and respond to CPPP, GEM, state e-procurement portals proactively
Sales Operations & Revenue Management:
- Oversee sales operations and ensure achievement of revenue targets
- Monitor order pipeline, collections, and receivables to ensure healthy working capital
- Ensure compliance with healthcare regulations, GeM policies, and company quality standards
- Manage pricing strategy, discount structures, and margin controls across product lines
Team Leadership:
- Recruit, train, and lead a high-performance GB sales team across regions
- Set individual performance goals and drive a results-oriented culture
- Conduct regular reviews, coaching sessions, and field visits with the team
Channel & Stakeholder Management:
- Build and manage relationships with distributors, dealers, and channel partners for GB products
- Negotiate channel agreements, appointment terms, and performance commitments
- Engage with key institutional stakeholders hospital administrators, biomedical engineers, purchase officers
Customer Focus:
- Ensure high customer satisfaction through after-sales support coordination and strong retention strategies
- Handle escalations with defined TAT and gather structured market feedback for product improvement
- Drive repeat business through proactive account management and service excellence
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Posted by
Posted in
Sales & Marketing
Job Code
1719732