About the role:

We are building our go-to-market engine from the ground up and need one leader to own it. You will run three things together: a channel and partner network, an outbound SDR engine, and direct sales closures. This is a hands-on, high-ownership role. You will set the plays, build the team and carry the number, and you will not need someone checking in on you every week.

What you will do:

Channel and partnerships:

- Build and grow a partner network across ERP resellers, implementation partners and system integrators (Tally, Zoho, SAP B1, Marg and similar ecosystems)

- Onboard, train and enable partners so they can pitch and sell our product on their own

- Run joint pipeline reviews, partner incentives and co-selling motions

Outbound engine:

- Set up and lead an SDR function: target account lists, databases, sequences, calling cadence and demo booking

- Define ICPs and segments across manufacturing, distribution, D2C and 3PL

- Track and improve funnel metrics from first touch to demo to proposal to closure

Direct sales and GTM:

- Close mid-market and enterprise deals directly where needed

- Work with leadership on pricing, positioning and the sales playbook

- Hire, coach and manage a small team of SDRs and account executives as the function scales

What we are looking for:

- 6 - 14 years in B2B sales, with at least 3 - 4 years selling software into supply chain, logistics, warehousing, manufacturing or distribution

- Proven experience building or running channel or partner sales, ideally with ERP or tech partners

- Hands-on experience setting up outbound: prospecting, sequences and SDR management, not only inbound or field sales

- Comfortable talking operations with a warehouse head or a COO: inventory, order fulfilment, dispatch, WMS and ERP workflows

- A builder mindset: you have done 0-to-1 or 1-to-10 in a startup or a fast-growing SaaS company

- Strong ownership: you work with limited supervision and own the outcome end to end

Good to have:

- Background at a WMS, logistics-tech, distribution-SaaS or ERP company (e.g., Unicommerce, Increff, Shipsy, LogiNext, Bizom, FieldAssist, Vinculum, or ERP partner firms)

- An existing network among ERP partners or supply chain decision-makers

- Experience with a CRM and sales tools (HubSpot, Salesforce, Zoho CRM, Apollo, LinkedIn Sales Navigator)

Why join:

- Build the entire GTM function, not just inherit one

- Direct access to the founders, and real say in strategy

- A competitive package with performance incentives, and room to grow into a larger sales leadership role