Job Title:- Sales and Marketing Head

This is 6 days' work from office role (Saturdays 1/2 days)

Office Location- BKC, Mumbai

Experience: 5 - 10 Years

Position reports to - Founder of the company

Relocation is open for this role

Interview mode- F2F for Local Mumbai candidates else virtual

Interview rounds- 3 - 4 rounds in the process

Notice Period: Max. 30 - 45 days

Relocation allowances will be covered within the CTC only (no extra allowances)

Mandatory Requirements:

- Experience working in startups or early-stage companies

- Strong track record in new product launches and category management

- Minimum 5 years of experience in nutraceuticals, OTC, wellness, pharma-related, or beauty & health categories

- At least 5 years of experience in D2C marketing, digital growth, and offline sales growth

About the Company :

- It is a tech-first generic pharma startup focused on scaling distribution rapidly, leveraging data for decision-making, and building a strong on-ground sales team. Unlike traditional pharma companies, we prioritize efficient supply chain execution and real-time sales insights over doctor-driven marketing.

Role Purpose:

- We are launching its Nutraceuticals division with a strong D2C and online-first strategy. We are looking for a dynamic Sales & Marketing Lead who will be the first hire for this new business vertical. This leader will play a pivotal role in building the category roadmap, launching products, building D2C presence, setting up marketing engines, and integrating with our existing trade channels. This is a high-ownership role suited for someone who thrives in startup environments, can build from zero, and drive aggressive growth in the nutrition & wellness category.

Key Responsibilities:

Strategy & Business Leadership:

- Develop the complete business roadmap for the nutraceuticals division: portfolio, channels, pricing, marketing, and revenue plan.

- Identify consumer insights, competitive landscape, market size, and category opportunities across gut health, skin care, women's health, men's health, cognitive health, vitamins & minerals, and muscle recovery.

- Define go-to-market (GTM) strategy for D2C and the trade channel.

- Product Launch & Category Management

- Work closely with R&D/third-party manufacturers to launch products aligned to category growth areas.

- Own packaging development, claims, content, and compliance.

- Manage product lifecycle planning & New product development pipeline

- Define pricing, margins, and channel P&L.

D2C & Online Growth:

- Lead launch of D2C website including UI/UX, content, and funnel optimization.

- Build and manage performance marketing: Meta Ads, Google Ads, Amazon Ads, influencer campaigns, affiliate marketing, and CRM.

- Create a strong brand identity and narrative for the nutraceutical line.

- Drive conversion funnel optimization, CAC reduction, AOV improvement, retention strategy, and subscription models.

- Oversee e-commerce marketplace partnership: Amazon, Flipkart, Nykaa, 1mg, PharmEasy, etc.

- Build processes for customer service, reviews, ORM, and logistics.

Marketing & Brand Building:

- Own the brand P&L and marketing budget.

- Develop 360- campaigns, including digital, content, influencer, and community-driven campaigns.

- Build relationships with wellness influencers, creators, doctors, and nutritionists.

- Drive consumer education strategy

- Trade Channel Integration

- Work with existing stockists, distributors, and chemists to introduce the nutraceutical range.

- Set trade pricing, margins, launch schemes, and channel marketing activities.

- Support the pharma trade sales team with product training, collateral, and brand positioning.

- Create visibility through in-store branding, POP/POS, promotion kits, etc.

Team Building & Collaboration

- Initially operate as an individual contributor; gradually build a team across digital marketing, design, content, marketplace management, and trade marketing.

- Collaborate deeply with internal teams for end-to-end execution.

Required Experience & Qualifications:

- 5 + years' experience in nutraceuticals, OTC, wellness, pharma-adjacent or beauty & health category.

- Hands-on experience in D2C marketing and digital growth.

- Experience in launching or managing nutraceutical/health supplements.

- Strong knowledge of performance marketing, analytics, and funnel metrics.

- Exposure to both D2C and trade/retail channels.

- Experience in startup or early-stage business environments (Mandatory)

Key Competencies:

- Strong business acumen and P&L mindset.

- Excellent knowledge of digital marketing tools

- Strong communication, branding, and storytelling ability.

- Entrepreneurial mindset: ability scale from zero.

- Ability to partner cross-functional teams and external agencies.