Company Overview:

We are a leading fintech company providing innovative digital lending solutions to consumers and small businesses across India. Operating primarily through our mobile app and web platform, we leverage data analytics and technology to offer accessible and affordable credit options. Our reach extends to millions of users seeking convenient and transparent financial services.

Role Overview:

As the Performance Marketing Head, you will be responsible for driving user acquisition, engagement, and retention through data-driven performance marketing strategies. You will lead a team of marketing specialists and collaborate closely with product, technology, and analytics teams to optimize campaigns, identify growth opportunities, and maximize ROI. This role directly impacts the company's growth trajectory by ensuring efficient and effective marketing spend, leading to increased customer base and revenue generation.

Key Responsibilities:

- Develop and execute comprehensive performance marketing strategies across various channels, including SEM, SEO, social media, display, and affiliate marketing, to achieve ambitious growth targets.

- Manage and optimize marketing budgets, ensuring efficient allocation of resources and maximizing return on investment across all campaigns.

- Lead and mentor a team of performance marketing specialists, fostering a culture of data-driven decision-making and continuous improvement.

- Analyze campaign performance data, identify trends and insights, and implement data-backed optimizations to improve key metrics such as conversion rates, cost per acquisition, and customer lifetime value.

- Collaborate with product and technology teams to improve landing page optimization, user onboarding flows, and overall user experience to drive higher conversion rates.

- Work closely with the CRM team to develop and execute targeted email marketing campaigns to improve customer retention and engagement.

- Stay up-to-date with the latest trends and best practices in performance marketing, and proactively identify and test new channels and strategies to drive growth.

- Conduct A/B testing and multivariate testing to optimize ad creatives, landing pages, and other marketing assets.

- Prepare and present regular performance reports to senior management, highlighting key achievements, challenges, and opportunities.

Required Skillset:

- Demonstrated ability to develop and execute successful performance marketing strategies across multiple channels.

- Proven expertise in managing and optimizing marketing budgets to maximize ROI.

- Strong analytical skills and experience with data analysis tools such as Google Analytics, and other marketing analytics platforms.

- Deep understanding of SEM/SEO principles and best practices.

- Experience with CRM platforms and email marketing automation.

- Excellent communication, interpersonal, and leadership skills.

- Ability to work effectively in a fast-paced, dynamic environment.

- Bachelor's/Master's degree in Marketing, Business, or a related field.