Head - Performance Marketing

Job Description:

Own and scale the company's digital growth across Google Ads, Meta Ads, SEO & affiliate channel partners by driving profitable customer acquisition, improving conversion efficiency, and maximizing marketing ROI.

Key Responsibilities:

- Own end-to-end performance across Google Ads (Search, Shopping/PMax, YouTube), Meta Ads and SEO.

- Drive customer acquisition while maintaining target ROAS, CAC and contribution margin goals.

- Continuously optimize campaign structure, audience segmentation, bidding strategies, creatives and landing pages.

- Work closely with the Creative, Brand, CRM, Merchandising and Tech teams to improve conversion rates across the funnel.

- Develop SEO strategy including technical SEO, content planning, keyword expansion and organic traffic growth.

- Analyze campaign performance using GA4, attribution tools and dashboards to generate actionable insights.

- Lead experimentation through structured A/B testing across ads, audiences, landing pages and offers.

- Manage agency/freelancer relationships where applicable while maintaining strong execution quality.

- Stay ahead of platform updates, AI-driven advertising features and emerging growth opportunities.

Minimum Requirements:

- 4-7 years of hands-on experience managing high-scale D2C performance marketing budgets across Google and Meta.

- Strong analytical mindset with proven experience delivering profitable growth.

- Comfortable working in a fast-paced, data-driven environment.

Role Expectations:

- You combine analytical thinking with strong execution. You don't just optimize campaignsyou identify growth opportunities, solve problems independently, and use data to influence business decisions.

- You have experience working on a healthy split of responsibilities:

1. Campaign Strategy & Growth Planning - 25%

2. Campaign Execution & Optimization - 45%

3. Analytics, Reporting & Insights - 15%

4. SEO Strategy & Execution - 10%

5. Cross-function coordination - 5%.

Personality & Culture:

- Your personality type is highly ownership-driven, driven by actions, curious and eager to learn, comfortable making decisions using data, fast in execution, proactive rather than reactive, collaborative across departments, and calm under pressure.

- You thrive in a team environment focusing on high ownership and high accountability. We move quickly, experiment frequently and make decisions backed by datanot opinions.

- Every team member is expected to contribute ideas, challenge assumptions respectfully and focus on business.