Head - Paid Media - eCommerce

Description:

(E-Commerce Brand: www.feelgoodcontacts.com)

We are seeking a highly experienced and strategic Head of PPC to lead and scale our UK based e commerce brand's paid media function across search, shopping, display, and paid social channels.

Role & responsibilities:

- Own and lead the overall PPC and paid media strategy across Search, Shopping, Display, and Paid Social

- Forecast, plan, allocate, and manage budgets across all paid media channels to achieve ROI and growth targets

- Oversee daily management and optimisation of campaigns across Google Ads, Bing, Paid Social, and other platforms

- Monitor and optimise key performance metrics including CPC, CPA, ROAS, impression share, and quality score

- Drive keyword strategy, including creation, expansion, and optimisation of large and complex keyword sets

- Guide ad copy and creative strategy, providing direction on messaging, formats, and testing frameworks

- Implement testing roadmaps to continuously improve campaign performance and scalability

- Stay ahead of PPC and digital marketing trends, platform updates, and industry best practices as per UK market

- Own performance reporting, dashboards, and insights using Google Analytics and other reporting tools

- Translate data into actionable insights and clearly communicate performance to senior stakeholders

- Collaborate closely with the wider marketing, e-commerce, and leadership teams to align paid media with business goals

Preferred candidate profile:

- 10-12+ years of experience in PPC / Paid Media, with proven leadership experience

- Strong expertise across Google Ads, Shopping, Display, and Paid Social platforms

- Advanced proficiency in Google Analytics and data-driven performance analysis

- Excellent Excel skills and experience handling large datasets

- Strong understanding of keyword research tools and Google Ads Editor

- Commercially minded with a strong focus on profitability and growth

- Excellent communication, leadership, and stakeholder management skills