Head - Online Performance Marketing & CRM - Renewable Energy & Sustainability Domain

Head of Online (Performance Marketing & CRM) - 8+ years - Gurgaon

An excellent opportunity for an experienced digital marketing leader to join as Head of Online (Performance Marketing & CRM) in a leading consumer brand. The role focuses on driving lead generation, engagement, and reactivation through data-driven digital campaigns and CRM initiatives. Ideal for candidates with 8+ years of experience in B2C performance marketing, team leadership, and growth strategy, with a strong track record of optimizing ROI and scaling digital marketing operations.

Location - Gurgaon

Your Future Employer - A rapidly growing organization in the renewable energy and sustainability domain.

Responsibilities:

1. Leading performance marketing and CRM initiatives across digital channels to drive lead generation, reactivation, and customer engagement.

2. Developing and executing data-driven strategies to optimize ROI, reduce CPA, and maximize conversions across Google, Meta, and affiliate platforms.

3. Building and mentoring a high-performing marketing team, fostering a culture of experimentation, collaboration, and continuous improvement.

4. Managing marketing budgets and analysing campaign performance to identify trends, measure effectiveness, and derive actionable insights.

5. Collaborating with cross-functional teams (content, design, sales) to create impactful campaigns, enhance audience targeting, and improve the overall marketing funnel.

Requirements:

1. 8+ years of experience in performance marketing, CRM, and digital growth.

2. Expertise in Google Ads, Meta, and affiliate campaign management.

3. Strong analytical skills with experience in tracking, A/B testing, and CRO.

4. Proven ability to build and lead high-performing marketing teams.

5. Strategic thinker with excellent communication and leadership skills.

What is in it for you:

1. Opportunity to lead and shape the digital growth engine of one of India's fastest-growing clean energy brands.

2. Work in a high-impact, data-driven environment with autonomy to experiment and innovate.

3. Be part of a mission-driven team driving India's transition to sustainable home energy.