Head - Marketing - QSR/FMCG

Title: Head of Marketing - West (QSR)

Experience Level: Senior Leadership

Location: Noida, Uttar Pradesh, India

Industry: Quick Service Restaurants (QSR), Food & Beverage

Functional Area: Marketing, Brand Strategy, and Regional Operations

About the Role

We are seeking an accomplished and results-driven Head of Marketing - West to lead marketing strategy and operational excellence for a rapidly expanding QSR brand. This leadership role will oversee 20-30 outlets, ensuring daily operations align with business objectives while driving store performance, enhancing customer experience, and maintaining SOP compliance.

Key Responsibilities

- You will be accountable for developing and executing regional marketing strategies that increase brand visibility, boost customer engagement, and deliver measurable sales growth. This includes overseeing outlet-level promotions, digital marketing initiatives, and customer engagement programs, while ensuring alignment with the brand's overall marketing vision.

- Your responsibilities will extend to managing P&L for the region, planning expansion activities, coordinating with vendors, and implementing initiatives that improve operational efficiency. You will lead, mentor, and inspire regional marketing and operations teams, fostering a culture of high performance, collaboration, and accountability.

- A critical aspect of this role will involve strategic decision-making based on market analysis, customer insights, and competitive benchmarking, ensuring the brand remains ahead in the QSR space.

Required Qualifications:

- 10-15 years of proven experience in marketing leadership roles within the QSR industry, with direct responsibility for managing multiple outlets.

- Strong background in regional marketing, P&L ownership, and operational management.

- Demonstrated success in developing and executing marketing campaigns that drive measurable results.

- Excellent leadership, analytical, and communication skills, with the ability to operate effectively in a fast-paced, high-growth environment.

Why Join Us

This is a high-impact leadership position where you will shape the marketing roadmap for one of the fastest-growing QSR brands. You will have the opportunity to lead strategic initiatives, scale operations, and make a significant contribution to brand growth in a dynamic and competitive market.