Purpose of the role - Ensure alignment of brand positioning and strategic direction across all business units to maintain a unified brand identity. - Design and implement tailored digital marketing strategies for each business unit, aligned with their specific business goals. - Develop and execute comprehensive internal and external communication strategies to deliver consistent, positive messaging that enhances the company's goodwill and brand reputation. Key Responsibilities: Strategic Leadership: - Define and drive the overall marketing strategy aligned with business objectives. - Lead integrated marketing plans that support business growth and brand positioning. Brand Management: - Establish strong brand identity and positioning in the domestic and global markets. - Ensure brand consistency across all touchpoints, including digital, print, trade shows, and packaging. Market Research & Analysis: - Conduct market intelligence and competitor analysis to identify new opportunities. - Use data to shape marketing decisions and measure campaign performance. Lead Generation & Sales Enablement: - Design and execute lead generation strategies in partnership with the sales team. - Develop product marketing collateral, case studies, and technical documentation. Digital & Traditional Marketing: - Manage online presence including SEO, SEM, email campaigns, website, and social media. - Plan and participate in trade shows, exhibitions, roadshows, and industry conferences. Product & Innovation Marketing: - Collaborate with R&D/product teams for new product launches and go-to-market plans. - Position products effectively based on customer needs and market trends. Team Management: - Build and manage a high-performing marketing team and external agency partners. - Set clear KPIs, track performance, and mentor team members for growth.

Tamil Nadu

Head - Marketing - Manufacturing Firm 

Job Description for Head - Marketing - Manufacturing Firm  in CIEL HR SERVICES LIMITED in  Tamil Nadu for (20-25) years of experience. Apply Now!