Head - Marketing - FMCG

Their isone good opportunity for Marketing Head West Africa with our FMCG client ,( deals in Personal Care , Hair Care , Home Care segments ) based in Nigeria .

Job Location : Lagos , Nigeria .

Marketing Head would report to Business Head West Africa .

Role Purpose :

- As Head of Marketing, you will play a pivotal role in developing and implementing strategies to accelerate revenue growth and expand the product portfolio.

- You will be responsible for shaping marketing initiatives, optimizing
pricing strategies, overseeing distribution expansion, and managing the successful launch of new product categories.

- Your expertise in shopper and trade marketing, along with customer development, will be crucial in achieving ourclient's goals.

Key Deliverables

1. Top Line Growth:

- Develop and execute comprehensive marketing strategies to drive revenue growth.

- Analyze market trends, consumer behavior, and competitive landscape to identify growth opportunities.

- Collaborate with cross-functional teams to align marketing efforts with sales, product development, and operations.

2. Promotion Price Mix Optimization:

- Implement effective pricing strategies to maximize profitability and market share.

- Monitor and analyze pricing data to make data-driven decisions on promotions, discounts, and pricing adjustments.

- Work closely with the sales team to ensure pricing strategies align with market demands and customer expectations.

3. Distribution Expansion:

- Identify and prioritize target markets and channels for distribution expansion.

- Build and maintain relationships with distributors, retailers, and partners to increase product availability.

- Develop distribution strategies that ensure product visibility and availability in key markets.

4. New Category Launch:

- Lead the successful launch of new product categories from concept to market introduction.

- Conduct market research, competitive analysis, and consumer insights to inform product development and launch strategies.

- Create and execute marketing plans, including product positioning, pricing, and promotional campaigns.

5. Shopper and Trade Marketing:

- Develop and implement shopper marketing programs to enhance brand visibility and drive in-store sales.

- Collaborate with sales teams to create trade marketing strategies and promotional campaigns for retail partners.

- Measure the effectiveness of shopper and trade marketing initiatives and make adjustments as needed.

6. Customer Development:

- Build and maintain strong relationships with key customers and partners.

- Collaborate with the sales team to understand customer needs and develop tailored solutions.

- Identify opportunities for cross-selling and upselling to existing customers.

Education & Experience Requirements

- Degree in Marketing, Business, or related field.

- Proven experience in marketing leadership roles, in the consumer goods industry.

- Strong understanding of pricing strategies, distribution channels, and product launches.

- Experience with shopper and trade marketing.

- Exceptional analytical, strategic, and communication skills.

- Ability to work collaboratively with cross-functional teams.

- Results-oriented with a track record of achieving revenue and growth targets.

- This is not a Hybrid role .

Compensation : Attractive Salary with Full Expat Benefits